AI
AI for SEO
Use AI to plan keywords, write content briefs and track search performance. Practical workflows for AI-driven search.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Thu 23 – Fri 24 July 2026
Live Online
£645£695
Thu 27 – Fri 28 August 2026
Classroom
£645£695
Tue 29 – Wed 30 September 2026
Live Online
£645£695
Tue 27 – Wed 28 October 2026
Classroom
£695
Thu 26 – Fri 27 November 2026
Live Online
£695
Wed 30 – Thu 31 December 2026
Classroom
£695
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for SEO specialists, content strategists and digital marketers who want to use AI to scale their keyword research, content optimisation and performance analysis. It's ideal for professionals with a working knowledge of search fundamentals who are ready to integrate AI-driven workflows to improve organic visibility and efficiency.
Prerequisites
You should be comfortable with the fundamentals of SEO and keyword research, or have attended our SEO Introduction course.
What you'll learn
Understanding how generative AI is reshaping search and discovery, empowering you to adapt SEO strategies for emerging AI-driven results.
Learning to transform keyword ideas into structured topic clusters using AI tools, enabling faster, more strategic content planning.
How to create detailed SEO briefs with AI, defining structure, tone and optimisation goals to guide writers with clarity and consistency.
Exploring AI-supported writing techniques, helping you produce engaging, human-sounding content that aligns with current search intent and best practice.
How to verify content quality with AI, detecting weak or duplicate material and maintaining authority through reliable, fact-checked outputs.
Understanding how AI assistants and chatbots rank and recommend brands, enabling you to optimise pages for visibility across new search platforms.
How to automate technical SEO tasks through AI, simplifying audits, indexing and structured data improvements for faster performance results.
Applying AI for SEO reporting and analytics, empowering you to interpret data clearly, explain outcomes and make better strategic decisions.
Course outline
What you’ll cover
AI and the Future of SEO
- Explaining how generative AI and machine learning are transforming search and discovery
- Understanding Google's Search Generative Experience (SGE) and AI-driven results
- Adapting SEO strategies for conversational and intent-based search
AI Tools for Keyword and Topic Research
- Turning seed ideas into keyword universes using AI research platforms
- Mapping user intent, content gaps and entity clusters with prompt frameworks
- Prioritising search topics based on authority signals and ranking potential
Creating SEO Content Briefs with AI
- Generating structured briefs with keywords, FAQs and entity relationships
- Using AI to define tone, structure and optimisation goals before writing
- Preparing briefs for human writers and AI co-writing tools
AI-Powered Content Writing and Optimisation
- Producing high-quality, human-sounding drafts through controlled prompting
- Optimising headings, meta descriptions, schema and internal links
- Using AI to refresh or repurpose existing pages for new search intent
AI-Assisted Quality and Fact-Checking
- Detecting thin or duplicated content with AI content scoring
- Using AI to verify facts, statistics and source authority
- Creating a scalable quality assurance workflow for SEO content teams
Optimising for AI Search, Chatbots and Brand Discovery
- Understanding how chatbots and AI assistants select recommended sources
- Building brand assets optimised for AI recommendations
- Testing visibility within Google SGE, Bing Copilot and ChatGPT search
AI for Technical SEO Automation
- Translating crawl, indexing and structured-data issues into plain English
- Using AI to audit site architecture, links and redirects
- Creating prompt-driven workflows for large-scale technical fixes
AI Strategies for Local, E-commerce and B2B SEO
- Local SEO: using AI prompts for reviews, listings and structured citations
- E-commerce: enhancing product content, filters, schema and descriptions
- B2B: generating long-form thought-leadership content with AI support
AI for SEO Analytics, Insights and Reporting
- Turning analytics data into narrative summaries and next steps
- Detecting performance drops, keyword shifts and index anomalies
- Building one-page visual reports and dashboards using AI tools
AI SEO Ethics, Governance and Best Practice
- Aligning AI-generated content with Google's EEAT and quality guidelines
- Avoiding spam signals, hallucinated data and privacy risks
- Maintaining transparent human oversight in AI-assisted SEO
Class Project
- Creating an AI-informed SEO plan including research, brief and sample page
- Applying prompt frameworks to research, content and analytics
AI SEO Toolkit and Continued Learning
- Accessing curated prompt templates and AI tools for SEO professionals
- Following a 30-day practice plan for skill development and certification readiness
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this AI for SEO course suitable for me?
This course is designed for people who are new to using AI for SEO or have been using AI for SEO for a while but have never had formal training or who would like to learn best practice in AI for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for SEO course?
Our AI for SEO course is extremely interactive. You will be using AI to optimise your writings for SEO throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for SEO course?
For private classes in AI for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for SEO course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for SEO course?
We offer ongoing support to our AI for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for SEO course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for SEO course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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