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AI for Copywriting — course hero image

AI

AI for Copywriting

Learn to write faster, sharper copy using AI tools. Cover prompt techniques, brand tone and SEO in a hands-on one-day course.

1 day Classroom — London NW10 Live online available

Format

Live instructor-led

Hands-on, question-led sessions

Location

London NW10 or online

9 Station Terrace, NW10 5RT

Level

All levels

Small groups, hands-on, expert-led

Who this course is for

This course is for copywriters, marketers and communications professionals who want to harness AI tools to produce faster, sharper content across ads, emails, blogs and product descriptions. No prior AI experience is required—just basic IT skills and a clear sense of what you want to achieve.

Prerequisites

You should have basic IT literacy and an understanding of your goals in using AI.

What you'll learn

Understanding the capabilities and limitations of AI tools like ChatGPT and Google Bard to enhance your copywriting workflows.

How to write effective AI prompts that generate tailored, high-quality content while troubleshooting issues for improved responses.

Learning to train AI tools to adopt your brand's tone and style, ensuring consistent and authentic messaging across all platforms.

How to save time by using AI for brainstorming ideas, structuring content and generating concise summaries for various formats.

Exploring techniques for adapting copy to different audiences by adjusting style, tone and length to maximise engagement.

How to integrate AI into SEO strategies by generating compelling headlines and identifying effective keywords to boost visibility.

Developing skills in switching from a writer's mindset to an editor's mindset to refine AI-generated content for professional use.

How to produce impactful, audience-focused copy more efficiently, enhancing your productivity and creative output.

Course outline

What you’ll cover

Introduction to the Latest AI Copywriting Tools

  • Explaining the editor mindset for modern copywriters
  • Reviewing ChatGPT, Claude, Jasper AI, Gemini and Writer.com for professional copywriting
  • Comparing platform strengths, weaknesses and specific business use cases

Understanding and Writing AI Prompts

  • Defining AI prompts and proven structures for copywriting
  • Writing effective prompts for headlines, CTAs and storytelling
  • Troubleshooting results and refining prompts in iterative workflows
  • Prompt chaining for campaign writing and multi-format output

Tailoring AI Copy to Your Brand

  • Applying the right tone, style and voice across channels
  • Training and instructing AI to follow brand guidelines and audience preferences
  • Analysing competitor copy to identify differentiation opportunities

Accelerating Copywriting with AI

  • Brainstorming fresh ideas and creative angles
  • Structuring copy for readability and conversion
  • Generating summaries for websites, emails, social posts and announcements
  • Automating repetitive tasks and batch content production

Adapting Copy for Different Audiences and Channels

  • Customising style, length and tone for specific audiences
  • Adjusting messaging for web, email, social media, blogs and landing pages
  • Repurposing long-form content for snackable social campaigns

AI and SEO for Copywriters

  • Generating high-impact headlines, meta descriptions and hooks
  • Researching and creating keywords, FAQs and search-friendly copy
  • Optimising copy for algorithmic ranking and readability
  • Using competitor analysis for SEO-driven improvement

Included

  • Live expert-led instruction
  • Practical exercises and workflow examples
  • Live Q and A and troubleshooting with the trainer
  • Follow-up support guidance

Frequently asked questions

Is this AI for Copywriting course suitable for me?

This course is designed for people who are new to applying AI to their copywriting work or have some experience but no formal training or who would like to learn best practice in how to use AI for copywriting.

How is the content taught throughout the AI for Copywriting course?

Our AI for Copywriting course is extremely interactive. You will be learning and generating written copy throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

Should I attend the AI for Copywriting course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

How many people are likely to be in the class when I attend the AI for Copywriting course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our AI for Copywriting public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

What support is available after I attend the AI for Copywriting course?

We offer ongoing support to our AI for Copywriting course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my AI for Copywriting course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Copywriting course. Our certificates note our Authorised Training Centre status.

Reviews

5.0 out of 5

The course was great. My trainer very enthusiastic and as it was a one-to-one session, he really went above and beyond to make sure I was happy with everything he had taught and explained. His teaching style was great and very thorough - I definitely learnt a lot! Going into the session, we realised I already had the basic AI knowledge that would have been the basis of the morning session. But he was quick to tailor the day to what knowledge I already had and covered the basics well whilst showing me the more advanced elements and uses of AI. He was enthusiastic to tailor his teaching to the work I was doing with my company which I found super helpful and also extended the teaching to other more creative uses of AI which has expanded my knowledge and will be super helpful as my role develops! Overall, I really enjoyed the course and would like to extend my thanks to Transmedia for all their knowledge and help!

GL Group · AI for Copywriting — February 2026

The trainer really went above and beyond to make sure I was happy with everything he had taught and explained. His teaching style was great and very thorough - I definitely learnt a lot!

GL Group · AI for Copywriting — October 2023

Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.

Rachel P — June 2026

Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.

Quadrotech — June 2026

Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.

Adobe — June 2026

The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.

UNICEF — June 2026

The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.

UNICEF — June 2026

Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.

Adobe — June 2026

The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.

Live Union — June 2026

Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!

Live Union — June 2026

Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.

Adobe — June 2026

One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.

Adobe — June 2026

The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.

Clarks International — June 2026

I wish all training courses were run this well!

RPS Design — June 2026

The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.

Hannah Griffiths — June 2026

First class - The trainer was extremely knowledgeable and answered all our questions.

MOD — June 2026

We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.

Baillie Gifford — May 2026

Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.

Structural Soils Ltd — May 2026

Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.

Wren Kitchens — May 2026

I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.

Delegate — May 2026

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