
AI
AI for Copywriting
Learn to write faster, sharper copy using AI tools. Cover prompt techniques, brand tone and SEO in a hands-on one-day course.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Mon 20 July 2026
Classroom
£375£395
Tue 21 July 2026
Live Online
£375£395
Thu 20 August 2026
Classroom
£395
Fri 21 August 2026
Live Online
£395
Mon 21 September 2026
Classroom
£395
Tue 22 September 2026
Live Online
£395
Tue 20 October 2026
Classroom
£395
Wed 21 October 2026
Live Online
£395
Thu 19 November 2026
Classroom
£395
Fri 20 November 2026
Live Online
£395
Fri 18 December 2026
Classroom
£395
Mon 21 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for copywriters, marketers and communications professionals who want to harness AI tools to produce faster, sharper content across ads, emails, blogs and product descriptions. No prior AI experience is required—just basic IT skills and a clear sense of what you want to achieve.
Prerequisites
You should have basic IT literacy and an understanding of your goals in using AI.
What you'll learn
Understanding the capabilities and limitations of AI tools like ChatGPT and Google Bard to enhance your copywriting workflows.
How to write effective AI prompts that generate tailored, high-quality content while troubleshooting issues for improved responses.
Learning to train AI tools to adopt your brand's tone and style, ensuring consistent and authentic messaging across all platforms.
How to save time by using AI for brainstorming ideas, structuring content and generating concise summaries for various formats.
Exploring techniques for adapting copy to different audiences by adjusting style, tone and length to maximise engagement.
How to integrate AI into SEO strategies by generating compelling headlines and identifying effective keywords to boost visibility.
Developing skills in switching from a writer's mindset to an editor's mindset to refine AI-generated content for professional use.
How to produce impactful, audience-focused copy more efficiently, enhancing your productivity and creative output.
Course outline
What you’ll cover
Introduction to the Latest AI Copywriting Tools
- Explaining the editor mindset for modern copywriters
- Reviewing ChatGPT, Claude, Jasper AI, Gemini and Writer.com for professional copywriting
- Comparing platform strengths, weaknesses and specific business use cases
Understanding and Writing AI Prompts
- Defining AI prompts and proven structures for copywriting
- Writing effective prompts for headlines, CTAs and storytelling
- Troubleshooting results and refining prompts in iterative workflows
- Prompt chaining for campaign writing and multi-format output
Tailoring AI Copy to Your Brand
- Applying the right tone, style and voice across channels
- Training and instructing AI to follow brand guidelines and audience preferences
- Analysing competitor copy to identify differentiation opportunities
Accelerating Copywriting with AI
- Brainstorming fresh ideas and creative angles
- Structuring copy for readability and conversion
- Generating summaries for websites, emails, social posts and announcements
- Automating repetitive tasks and batch content production
Adapting Copy for Different Audiences and Channels
- Customising style, length and tone for specific audiences
- Adjusting messaging for web, email, social media, blogs and landing pages
- Repurposing long-form content for snackable social campaigns
AI and SEO for Copywriters
- Generating high-impact headlines, meta descriptions and hooks
- Researching and creating keywords, FAQs and search-friendly copy
- Optimising copy for algorithmic ranking and readability
- Using competitor analysis for SEO-driven improvement
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this AI for Copywriting course suitable for me?
This course is designed for people who are new to applying AI to their copywriting work or have some experience but no formal training or who would like to learn best practice in how to use AI for copywriting.
How is the content taught throughout the AI for Copywriting course?
Our AI for Copywriting course is extremely interactive. You will be learning and generating written copy throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
Should I attend the AI for Copywriting course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
How many people are likely to be in the class when I attend the AI for Copywriting course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our AI for Copywriting public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
What support is available after I attend the AI for Copywriting course?
We offer ongoing support to our AI for Copywriting course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Copywriting course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Copywriting course. Our certificates note our Authorised Training Centre status.
Reviews
The course was great. My trainer very enthusiastic and as it was a one-to-one session, he really went above and beyond to make sure I was happy with everything he had taught and explained. His teaching style was great and very thorough - I definitely learnt a lot! Going into the session, we realised I already had the basic AI knowledge that would have been the basis of the morning session. But he was quick to tailor the day to what knowledge I already had and covered the basics well whilst showing me the more advanced elements and uses of AI. He was enthusiastic to tailor his teaching to the work I was doing with my company which I found super helpful and also extended the teaching to other more creative uses of AI which has expanded my knowledge and will be super helpful as my role develops! Overall, I really enjoyed the course and would like to extend my thanks to Transmedia for all their knowledge and help!
GL Group · AI for Copywriting — February 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
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