AI
Prompt Writing for AI Introduction
Learn to write clear, effective prompts for ChatGPT, Claude and other generative AI tools. One day, London or live online.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Thu 16 July 2026
Classroom
£395£495
Wed 19 August 2026
Live Online
£395£495
Thu 17 September 2026
Classroom
£395£495
Mon 19 October 2026
Live Online
£495
Wed 18 November 2026
Classroom
£495
Thu 17 December 2026
Live Online
£495
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is ideal for marketers, designers, writers and product teams with basic IT literacy who want to craft more effective prompts for ChatGPT, Claude and other generative AI tools to improve accuracy, speed and creative control in their AI-assisted work.
Prerequisites
No prior experience needed.
What you'll learn
Understanding how AI models respond to prompts, enabling clearer instructions that improve accuracy, relevance and professional reliability.
How to set realistic expectations for AI tools, improving judgement, productivity and confidence when using AI for SEO.
Recognising safe and responsible AI use, helping protect confidential data while maintaining human oversight in workplace decisions.
How to apply practical prompt frameworks like CRAFT, producing clearer outputs for marketing, design and management tasks.
Applying structured prompt types effectively, enabling faster drafting, summarising, ideation and content optimisation across professional workflows.
How to evaluate AI outputs critically, improving accuracy, tone fit and actionability before using results professionally.
Testing and refining prompts iteratively, empowering professionals to troubleshoot issues and achieve consistent, high quality results.
How to choose appropriate AI tools confidently, boosting productivity through better task matching and AI analytics insights.
Course outline
What you’ll cover
AI prompt writing fundamentals for contemporary workplaces
- Understanding how large language models generate responses using probability, context and training data
- Recognising why prompt writing is now a core professional skill across marketing, design, management and business roles
- Comparing how 2 or 3 popular AI's respond differently to the same request
- Setting realistic expectations for accuracy, tone, creativity and reliability when working with AI tools
Safe and responsible use of AI in professional environments
- Understanding hallucinations and why AI can sound confident when incorrect
- Knowing what information should never be shared with AI (personal, financial, medical and confidential business data)
- Human oversight: why AI outputs must always be reviewed before professional use
- Practical guidelines for responsible workplace adoption
AI prompt structures and common prompt types
- Recognising instruction, rewriting, summarising, ideation and planning prompts used in everyday work
- Understanding zero-shot, few-shot and step-by-step prompting (explained without technical jargon)
- Reducing ambiguity by clarifying intent, assumptions and desired outcomes
- Strengthening weak prompts to improve relevance, clarity and usefulness
A practical prompt framework (CRAFT)
- Context: setting background and purpose
- Role: defining who the AI should act as
- Audience: specifying who the output is for
- Format: controlling structure and length
- Tone: guiding communication style
- Applying CRAFT to real workplace examples
AI prompt writing for clarity, context and output control
- Structuring prompts so AI understands purpose, background and required output
- Writing role prompts to guide tone, expertise level and professional perspective
- Using formatting constraints and examples to control length, structure and style
- Comparing prompt results across tools to understand consistency and variation
AI tools selection for common professional tasks
- Understanding strengths and limitations of commonly used AI's
- Using different AI's drafting, brainstorming, tone control, email writing, analysis, summaries, image generation, etc
Evaluating AI outputs professionally
- Assessing relevance, accuracy, clarity, tone fit and actionability
- Identifying bias, gaps and unsupported assumptions
- Knowing when to refine a prompt versus when to restart
- Building confidence in judging output quality independently
Prompt testing, refinement and troubleshooting
- Testing prompts iteratively to improve accuracy, tone and relevance
- Refining instructions when outputs are confusing, incomplete or off-target
- Recognising common causes of poor AI responses and correcting them
- Using conversational prompting and chaining instead of trying to write ”perfect” prompts each time
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Prompt Engineering course suitable for me?
This course is designed for people who are new to Prompt Engineering or have been writing prompts for a while but have never had formal training or who would like to learn best practice in prompt engineering. If you have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Prompt Engineering Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Prompt Engineering Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Prompt Engineering Introduction course?
Our Prompt Engineering Introduction course is extremely interactive. You will be learning how to write better prompts throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Prompt Engineering Introduction course?
For private classes in Prompt Engineering Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Prompt Engineering Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Prompt Engineering Introduction course?
We offer ongoing support to our Prompt Engineering Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Great to meet you also! I really enjoyed the course; Craig is extremely knowledgeable and a very good trainer
Staedtler · Prompt Writing for AI Introduction — February 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
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