Marketing, Writing and Social Media
Copywriting for SEO
Write web copy that ranks. Learn keyword research, on-page SEO techniques and how to structure content that search engines reward.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Wed 29 July 2026
Classroom
£375£395
Mon 31 August 2026
Live Online
£375£395
Wed 30 September 2026
Classroom
£375£395
Thu 29 October 2026
Live Online
£395
Mon 30 November 2026
Classroom
£395
Thu 31 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketers, content creators and copywriters with some writing experience who want to learn how to optimise their content for search engines and improve organic visibility. It's ideal if you're comfortable writing web copy but need to develop your SEO skills to create content that ranks and drives qualified traffic.
Prerequisites
You should be comfortable with the fundamentals of copywriting and have a basic understanding of how search engines work, or have attended our Copywriting Essentials course.
What you'll learn
Exploring SEO Copywriting, allowing for improved brand and client recognition.
How to engage clients through design, improving business engagement and trust.
Understanding how to integrate SEO in business plans.
How to effectively use written materials to increase conversion rates.
Exploring best methods for promoting brands using text content.
How to create a loyal customer base through creative and persuasive SEO.
Understanding how to test and implement new SEO techniques.
Course outline
What you’ll cover
Introduction
- How content fits in to the SEO picture
- Understanding the importance of content for SEO
- How Google understands text
The SEO copywriting process
- Knowing your audience and therefore how and what to write
- The overall structure of your content
- Techniques to keep your users engaged
Keyword research
- An introduction to the process
- Differentiating between primary and secondary keywords
- Long tail and short tail keywords
- The importance of researching and the best tools to use
Anatomy of SEO copy
- Placement and density
- Different types of embedded links and how to best use them
- Headlines, other headings and tags
- Number of keywords used
- Overall dos and don'ts of SEO
Enhancements to focus on
- Keeping your writing style optimised for tone and fluency
- How to best incorporate your favourite keywords and how to avoid over-using them
- Adjusting voice for different purposes and platforms
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Copywriting for SEO course suitable for me?
This course is designed for people who are new to tailoring their copywriting to the needs of SEO or have been using doing this for a while but have never had formal training or who would like to learn best practice in copywriting for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Copywriting for SEO course?
Our Copywriting for SEO course is extremely interactive. You will be using learning how to write copy oriented to SEO throughout the day, working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Copywriting for SEO course?
For private classes in Copywriting for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Copywriting for SEO course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Copywriting for SEO course?
We offer ongoing support to our Copywriting for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Copywriting for SEO course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Copywriting for SEO course. Our certificates note our Authorised Training Centre status.
Reviews
The course was really useful. Nathan was a great instructor - it went at a good pace and there was lots of useful information here for us.
Artful Dog Publishing · Copywriting for SEO — May 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
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