Search Engine Optimisation
Copywriting for SEO
Write web copy that ranks. Learn keyword research, on-page SEO techniques and how to structure content that search engines reward.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketers, content creators and copywriters with some writing experience who want to learn how to optimise their content for search engines and improve organic visibility. It's ideal if you're comfortable writing web copy but need to develop your SEO skills to create content that ranks and drives qualified traffic.
Prerequisites
You should be comfortable with the fundamentals of copywriting and have a basic understanding of how search engines work, or have attended our Copywriting Essentials course.
What you'll learn
Exploring SEO Copywriting, allowing for improved brand and client recognition.
How to engage clients through design, improving business engagement and trust.
Understanding how to integrate SEO in business plans.
How to effectively use written materials to increase conversion rates.
Exploring best methods for promoting brands using text content.
How to create a loyal customer base through creative and persuasive SEO.
Understanding how to test and implement new SEO techniques.
Course outline
What you’ll cover
Introduction
- How content fits in to the SEO picture
- Understanding the importance of content for SEO
- How Google understands text
The SEO copywriting process
- Knowing your audience and therefore how and what to write
- The overall structure of your content
- Techniques to keep your users engaged
Keyword research
- An introduction to the process
- Differentiating between primary and secondary keywords
- Long tail and short tail keywords
- The importance of researching and the best tools to use
Anatomy of SEO copy
- Placement and density
- Different types of embedded links and how to best use them
- Headlines, other headings and tags
- Number of keywords used
- Overall dos and don'ts of SEO
Enhancements to focus on
- Keeping your writing style optimised for tone and fluency
- How to best incorporate your favourite keywords and how to avoid over-using them
- Adjusting voice for different purposes and platforms
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Copywriting for SEO course suitable for me?
This course is designed for people who are new to tailoring their copywriting to the needs of SEO or have been using doing this for a while but have never had formal training or who would like to learn best practice in copywriting for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Copywriting for SEO course?
Our Copywriting for SEO course is extremely interactive. You will be using learning how to write copy oriented to SEO throughout the day, working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Copywriting for SEO course?
For private classes in Copywriting for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Copywriting for SEO course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Copywriting for SEO course?
We offer ongoing support to our Copywriting for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Copywriting for SEO course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Copywriting for SEO course. Our certificates note our Authorised Training Centre status.
Reviews
The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.
Artful Dog Publishing · Copywriting for SEO — January 2025
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.