AI
AI for Paid Ads and Performance Marketing
Use AI to automate creative testing, sharpen targeting and optimise paid campaigns across Google and Meta in this 2-day hands-on course.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Tue 28 – Wed 29 July 2026
Live Online
£645£695
Mon 3 – Tue 4 August 2026
Classroom
£645£695
Wed 2 – Thu 3 September 2026
Live Online
£645£695
Thu 29 – Fri 30 October 2026
Classroom
£695
Mon 2 – Tue 3 November 2026
Live Online
£695
Tue 1 – Wed 2 December 2026
Classroom
£695
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for performance marketers, PPC specialists and media buyers who want to harness AI to improve campaign performance, automate creative testing and increase return on ad spend across platforms like Google and Meta.
Prerequisites
You should be familiar with running paid campaigns on platforms such as Google Ads or Meta, and understand core performance marketing metrics like ROAS, CTR and CPA.
What you'll learn
Understanding AI-powered ad platforms, enabling you to interpret bidding, targeting and creative automation decisions with greater strategic confidence.
How to structure paid campaigns using AI-driven search, audience signals and budget logic, improving efficiency and reducing wasted spend.
Understanding AI-guided audience modelling, enabling you to map intent stages, motivations and friction points beyond basic demographic targeting.
How to develop messaging angles and creative briefs with AI, producing clearer value propositions and stronger alignment across paid channels.
Understanding AI-assisted creative workflows, enabling faster production of ad copy, UGC scripts and visual concepts without losing brand control.
How to optimise landing pages and funnel continuity using AI rewriting, improving message match, conversion clarity and learning signals.
Understanding AI analytics and experimentation frameworks, helping you diagnose performance shifts and make confident scale or pause decisions.
Course outline
What you’ll cover
AI for Paid Advertising Systems and Platform Behaviour
- Explaining how Google Ads, Meta Ads and retail media platforms apply machine learning across bidding, targeting and delivery
- Interpreting how platforms prioritise signals, creatives and conversion data in automated environments
- Identifying where algorithmic optimisation ends and strategic human input still determines outcomes
- Recognising how platform defaults influence performance decisions if left unchallenged
AI for Search Behaviour, Discovery and Demand Capture
- Understanding how AI-driven search experiences reshape intent discovery and query interpretation
- Analysing changes introduced by Google SGE, Bing Copilot and conversational discovery models
- Structuring campaigns to capture ambiguous, exploratory and problem-led search behaviour
AI-Guided Audience Understanding and Intent Modelling
- Analysing behavioural drivers, motivations and friction points using structured AI prompts
- Grouping users by problem awareness, urgency and decision stage rather than demographics alone
- Translating qualitative insight into platform-ready audience signals and exclusions
- Identifying gaps between perceived and actual user intent that limit campaign performance
Campaign Architecture and Budget Strategy Using AI
- Translating commercial objectives into scalable campaign structures and channel roles
- Planning budgets, pacing and learning phases in AI-optimised bidding environments
- Defining success metrics that reflect incrementality rather than surface-level efficiency
- Avoiding over-fragmentation that restricts algorithmic learning
AI for Ad Messaging Strategy and Angle Development
- Generating value propositions, benefit hierarchies and objection-handling frameworks using AI
- Mapping messaging angles to awareness, consideration and conversion stages
- Creating structured creative briefs that guide consistent output across formats and channels
AI-Assisted Creative Development for Paid Media
- Producing ad concepts, hooks and narratives suitable for static, carousel and short-form video formats
- Drafting UGC-style scripts, scene outlines and creator prompts for performance video
- Evaluating creative ideas against platform delivery patterns and audience fatigue risk
- Refreshing concepts efficiently without eroding brand consistency
Writing and Scaling Paid Ad Copy with AI Support
- Creating compliant, high-variation copy sets for Google Ads, Meta Ads and discovery placements
- Optimising tone, clarity and differentiation through prompt-driven refinement
- Aligning copy intent with keyword themes, audience signals and creative formats
- Reducing copy fatigue through structured iteration rather than constant reinvention
AI-Enabled Visual and Motion Concepts for Advertising
- Developing visual directions, mood references and creative constraints using AI image tools
- Planning motion concepts, shot sequences and pacing for paid video environments
- Applying ethical, brand-safe guidelines when generating or adapting AI-supported visuals
Signal Quality and Conversion Feedback Loops
- Strengthening conversion signals that feed smart bidding and delivery models
- Aligning landing page intent, creative messaging and platform optimisation logic
- Reducing signal noise caused by weak attribution or inconsistent messaging
- Identifying when performance issues are signal-related rather than creative-related
AI for Landing Pages and Funnel Continuity
- Drafting landing page structures that reinforce ad intent and minimise drop-off
- Improving clarity across hero sections, proof points and calls to action using AI rewriting
- Designing funnel flows that support learning across awareness, conversion and retention
Experimentation Design and Performance Learning with AI
- Designing structured test plans based on hypotheses rather than volume experimentation
- Generating controlled creative and copy variants for meaningful comparison
- Interpreting results to inform scale, pause or iteration decisions with confidence
Platform-Specific Performance Workflows Using AI
- Structuring Google Ads accounts for automation-friendly performance and signal clarity
- Developing Meta Ads creative systems for broad delivery and scalable learning
- Adapting workflows to evolving platform features without over-engineering accounts
- Recognising when simplicity outperforms complexity in AI-led environments
Performance Analysis, Reporting and Strategic Decision Support
- Translating metrics such as CPA, ROAS, CVR and fatigue into actionable narratives
- Diagnosing performance shifts using AI-supported analysis rather than reactive changes
- Writing clear performance summaries that support stakeholder confidence and decision making
Responsible AI Use and Advertising Governance
- Avoiding policy breaches, exaggerated claims and compliance risks through careful prompting
- Maintaining authentic brand voice while reducing generic AI output
- Establishing review processes that support accuracy, accountability and trust
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this AI for Paid Ads and Performance Marketing course suitable for me?
This course is designed for people who are new to using AI to help them get the most from paid ads and performance marketing or have been using AI for this task for a while but have never had formal training or who would like to learn best practice in this skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for Paid Ads and Performance Marketing course?
Our AI for Paid Ads and Performance Marketing course is extremely interactive. You will be using AI in the context of paid ads and performance marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for Paid Ads and Performance Marketing course?
For private classes in AI for Paid Ads and Performance Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for Paid Ads and Performance Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for Paid Ads and Performance Marketing course?
We offer ongoing support to our AI for Paid Ads and Performance Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Paid Ads and Performance Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Paid Ads and Performance Marketing course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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