AI
AI for Marketing
Build AI workflows for prompting, audience research, content creation and campaign analytics. Leave with a practical marketing plan.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Mon 27 – Tue 28 July 2026
Classroom
£645£695
Mon 31 August – Tue 1 September 2026
Live Online
£645£695
Wed 30 September – Thu 1 October 2026
Classroom
£645£695
Wed 28 – Thu 29 October 2026
Live Online
£695
Mon 30 November – Tue 1 December 2026
Classroom
£695
Thu 31 December 2026 – Fri 1 January 2027
Live Online
£695
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketing professionals, content creators and brand managers who want to integrate AI tools into their campaigns and workflows. Ideal for those with basic AI familiarity seeking to build practical skills in prompting, audience research, content generation and campaign analytics.
Prerequisites
You should be comfortable with basic marketing principles and have some familiarity with digital marketing tools and processes.
What you'll learn
Understanding how modern AI behaves in marketing workflows, enabling you to apply prompt techniques with confidence.
How to interpret AI-driven search and discovery signals, helping you optimise visibility across SGE and conversational tools.
Mapping user intent and keyword themes with AI research methods, empowering you to prioritise high-value audience opportunities.
How to create structured marketing briefs using AI, enabling you to define tone, messaging and content requirements efficiently.
Producing human-quality content with AI-assisted drafting and optimisation, helping you deliver stronger work in less time.
How to generate campaign ideas and brand messaging variations, empowering you to improve creativity and strategic planning.
Analysing performance data using AI-generated insights, enabling you to diagnose issues quickly and recommend clear next actions.
Course outline
What you’ll cover
Introduction
- Explaining how modern AI models work in everyday marketing tasks
- Understanding how AI interprets prompts, tone and brand context
- Identifying strengths, risks and common errors in marketing outputs
AI for Audience, Keyword and Topic Insight
- Turning basic ideas into audience questions and topic lists using AI
- Mapping user intent and identifying opportunity themes
- Creating simple audience profiles and value propositions
Creating Effective Prompts for Marketing Workflows
- Structuring prompts using context, role, action and format
- Writing iterative prompts that refine accuracy and brand fit
- Building reusable templates for repeated marketing tasks
AI-Powered Content Creation and Editing
- Generating human-quality drafts for blogs, posts and scripts
- Adjusting tone, messaging and SEO elements using prompts
- Repurposing existing material for new channels or audiences
Creative Ideation and Messaging with AI
- Producing campaign angles, headlines and messaging variations
- Creating brand voice examples and testing stylistic consistency
- Ensuring originality and quality through structured prompting
AI for Simple Funnel Planning and Campaign Support
- Mapping a basic marketing funnel using AI guidance
- Generating test ideas and content variations quickly
- Creating small campaign workflows using prompt systems
AI-Assisted Reporting and Insight Summaries
- Turning analytics data or KPI notes into narrative insights
- Identifying performance issues and next-step actions
- Creating clear one-page summaries for stakeholders
Safe, Responsible and Brand-Compliant Use of AI
- Avoiding hallucinations, bias and unsafe marketing claims
- Understanding UK regulatory considerations and brand safeguards
- Building simple approval and review steps around AI outputs
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this AI for Marketing course suitable for me?
This course is designed for people who are new to using AI for marketing purposes or have been using AI for marketing for a while but have never had formal training or who would like to learn best practice in this AI skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for Marketing course?
Our AI for Marketing course is extremely interactive. You will be using AI and writing prompts for marketing purposes throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for Marketing course?
For private classes in AI for Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for Marketing course?
We offer ongoing support to our AI for Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Marketing course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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