Social Media
Social Media Marketing Introduction
Plan, create and measure social media campaigns across the major platforms. Build a content calendar and learn what metrics matter.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Thu 12 November 2026
Classroom
£395
Wed 18 November 2026
Live Online
£395
Thu 26 November 2026
Classroom
£395
Thu 3 December 2026
Live Online
£395
Thu 10 December 2026
Classroom
£395
Wed 16 December 2026
Live Online
£395
Tue 22 December 2026
Classroom
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketers, small business owners and communications professionals who are new to social media marketing and want to build an effective presence across key platforms. Ideal for beginners looking to develop practical skills in campaign planning, content creation and performance measurement.
Prerequisites
No prior experience needed.
What you'll learn
Understanding social media's role in brand visibility and engagement, enabling you to plan effective multi-platform strategies.
How to identify audience behaviour across platforms, helping you create posts that match expectations and increase engagement.
Applying brand voice principles across social formats, empowering you to design consistent content that strengthens recognition.
How to produce engaging imagery and video content, enabling you to support stronger storytelling across key platforms.
Planning content themes for long-term social growth, helping you prioritise topics that reflect brand goals and audience needs.
How to use analytics to interpret performance trends, empowering you to refine future content with confidence.
Analysing platform data for actionable insights, helping you make informed decisions that improve everyday marketing effectiveness.
Course outline
What you’ll cover
What is Social Media Marketing and Why it Matters
- Explaining how social media supports brand visibility, trust and audience growth
- Understanding the role of Instagram, TikTok, Facebook, LinkedIn and YouTube in marketing
- Identifying how algorithms prioritise relevance, consistency and meaningful engagement
- Building confidence in planning brand presence across multiple social channels
Understanding your Social Media Audience
- Analysing who uses each major platform and how they behave online
- Exploring competitor accounts and understanding patterns in follower interaction
- Identifying which posts perform strongly and why formats differ by platform
- Understanding frequency expectations and planning realistic posting rhythms
Social Media Branding and Content Basics
- Creating a clear tone of voice that matches audience expectations
- Designing content that aligns with brand values across different platforms
- Understanding customer types and tailoring messages for each segment
- Planning consistent content themes that support long-term brand identity
Creating Social Media Content that Works
- Producing engaging posts using imagery, short-form video and simple storytelling
- Understanding why video-first formats dominate modern social media feeds
- Using free tools such as Canva and CapCut to create high-quality visuals
- Applying Instagram marketing principles including Reels, Stories and carousels
Planning Content for Growth and Engagement
- Generating content ideas using prompts, trend analysis and platform search tools
- Prioritising topics that support brand goals and audience interests
- Understanding how to use hashtags, audio trends and seasonal moments effectively
- Planning simple weekly content calendars that balance creativity with consistency
Measuring Social Media Performance
- Tracking basic analytics such as reach, engagement rate and follower change
- Interpreting what the data means for future content decisions
- Understanding how different platforms report performance metrics
- Posting with purpose and refining content based on real audience behaviour
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Meet your trainer
Taught by working industry experts
Tony G.
Course Trainer
Industry expert delivering this course.
Frequently asked questions
Is this Social Media Marketing Introduction course suitable for me?
This course is designed for people who are new to social media marketing or have been working in social media marketing for a while but have never had formal training or who would like to learn best practice in social media marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Marketing Introduction course?
Our Social Media Marketing Introduction course is extremely interactive. You will be learning about social media marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Marketing Introduction course?
For private classes in Social Media Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Marketing Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Marketing Introduction course?
We offer ongoing support to our Social Media Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Marketing Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Marketing Introduction course. Our certificates note our Authorised Training Centre status.
Reviews
Following on from my recent course, I just wanted to say how much I enjoyed it.
Balloon Dog TV · Social Media Marketing Introduction — September 2025
Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY · Social Media Marketing Introduction — October 2024
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
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Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.