Marketing, Writing and Social Media
Using LinkedIn for Business Development and Marketing
Build a LinkedIn presence that generates leads and strengthens your professional network. One-day course covering profile strategy, content and outreach.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for marketing professionals, business development managers and small business owners who want to use LinkedIn strategically to generate leads and build their professional network. Ideal for those with basic LinkedIn familiarity who need practical skills to turn their profile into an effective business development tool.
Prerequisites
No prior experience needed.
What you'll learn
Exploring LinkedIn's many tools to help improve your marketing and business development needs.
How to optimise your profile for business and marketing, enabling you to grow your business.
Understanding best methods for engagement with your target demographic, improving conversion rates.
How to use data to improve business development and marketing, enhancing business success.
Exploring techniques and software tips, helping you engage with your clients and business partners.
How to enhance your reputation and brand, increasing leads and growing your business.
Understanding how to automate LinkedIn to improve effectiveness, ensuring you have business success.
Course outline
What you’ll cover
Introduction to LinkedIn as a business development tool
- Understanding LinkedIn as part of your sales and marketing toolkit
- Introducing LinkedIn’s Social Selling Index and how to improve yours
- Using LinkedIn’s settings to customise and use the site effectively
- Benefits of LinkedIn Premium accounts
Building a client focused Personal profile
- Develop your Personal profile to best attract your target audience
- Use the Profile as a pre-sales and Social Proof tool supporting your business activity
- Make sure your Introduction Card presents you and your services/products in the way prospects will remember
- 8 key areas that you need to get right on your Personal Profile
- Create your About section to deliver your key messages effectively
- What to include in your Featured area and how to build in Calls to Action
- Use imagery and graphics to grab attention and enhance your visibility and credibility
Identifying prospects, contacts and opportunities
- Build your real world network around you and understand how to use that effectively
- Use LinkedIn’s advanced search to target new prospects by job title, location, industry and other key criteria
- Find target companies and identify key stakeholders to approach
- Tap into your connections to create referral opportunities
- Build warm opening using connection and past activities
- Successful ways to connect (and some to avoid)
Engagement and warm introductions on LinkedIn
- Find and develop conversations with key stakeholders within target organisations or bodies
- Identify where past clients are working to leverage introductions
- Use 7 key channels to create warm introductions to your Ideal Customer Profiles
- Find Conversations, Groups and Events where you can represent the organisation effectively
- Using voice and video options in your engagement channels
Inbound marketing opportunities and raising your profile
- Market and maintain visibility with your LinkedIn connections
- Create business awareness and sales interest using Posts
- Building a Content marketing plan for LinkedIn
- Understand the benefits of the posting options available including video, document, polls and more
- Supporting Company posts to best effect for company visibility
- Tap into the direct marketing opportunities
- Understanding what’s available from Events and Newsletters to LinkedIn Live
Integration and best practice
- Coordinate your activity and that of your colleagues
- Best practice from a personal, team and company perspective
- Key points to remember
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Using LinkedIn for Business Development and Marketing course suitable for me?
This course is designed for people who are new to LinkedIn or have been using LinkedIn for a while but have never had formal training or who would like to learn best practice in LinkedIn. If you are have any questions about whether the course could meet your needs, please speak to our customer service team. They will be delighted to advise you.
Will I receive a certificate upon completion of my Using LinkedIn for Business Development and Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Using LinkedIn for Business Development and Marketing course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Using LinkedIn for Business Development and Marketing course?
Our Using LinkedIn for Business Development and Marketing course is extremely interactive. You will be using Social Media throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Using LinkedIn for Business Development and Marketing course?
For private classes in Using LinkedIn for Business Development and Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Using LinkedIn for Business Development and Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Using LinkedIn for Business Development and Marketing course?
We offer ongoing support to our Using LinkedIn for Business Development and Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF · Using LinkedIn for Business Development and Marketing — April 2026
The trainer had great experience and was very patient.
Kieran M · Using LinkedIn for Business Development and Marketing — March 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.