Marketing, Writing and Social Media
LinkedIn Fundamentals for Business
Build a LinkedIn presence that attracts clients and connections. Learn profile optimisation, content strategy and business networking in one day.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for sales professionals, business owners and marketers at beginner level who want to harness LinkedIn as a business development tool, moving beyond basic awareness to confidently build their profile, expand their network and generate leads.
Prerequisites
No prior experience needed.
What you'll learn
Exploring LinkedIn and how it helps you build your business presence and generate leads.
How to create and optimize a business profile, enabling you to connect with potential clients.
Understanding how to use LinkedIn for content creation, empowering you to enhance engagement.
How to improve SEO techniques, helping you to bring in clients more effectively and easily.
Exploring best techniques for engaging on LinkedIn, improving engagement with potential clients.
How to create successful business partnerships, improving leads and brand recognition.
Understanding how to use LinkedIn to improve your personal and business standing.
Course outline
What you’ll cover
Introduction to LinkedIn as a business tool
- LinkedIn as part of the business and networking environment
- Introducing key ideas including connection levels
- Key settings to help customise and use the site effectively
- Benefits of LinkedIn Premium accounts
Building an effective personal profile
- Develop your Personal profile to best attract your target audience
- Ensure your Personal profile is marketing you 24/7
- Make sure your Introduction Card presents you in the way you want people to remember
- 8 key areas that you need to get right on your Personal Profile
- Create your About section to deliver your key messages effectively
- What to include in your Featured area to best use your content
- Use imagery and graphics to enhance your visibility and credibility
Identifying contacts, opportunities and developing your network
- Connect to your contacts and make your real world network visible to you
- Use LinkedIn's advanced search to target new contacts by key criteria
- Find target companies and individuals to follow and approach
- Identify key stakeholders easily and quickly
- Tap into your connections to create referral opportunities
- Successful ways to connect (and some to avoid)
Inbound marketing opportunities and raising your profile
- Market and maintain visibility with your LinkedIn connections
- Create business awareness and sales interest using Posts
- Building a Content marketing plan for LinkedIn
- Understanding the benefits of the posting options available including video, document, polls and more
- Using voice and video options in our engagement channels
- Tap into the direct marketing opportunities
- Understanding what's available, from Events and Newsletters to LinkedIn Live
Using Company tools to best effect
- Expanding, promoting and using the Company Page
- Exploring the new range of features on the Company Page
- Company Page Showcase options examined
- Using the Company posting to best effect
- Introduction to paid Advertising options on LinkedIn
Integration and best practice
- Coordinate your activity and that of your colleagues
- Best practice from a personal, team and company perspective
- Key points to remember
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this LinkedIn Fundamentals for Business course suitable for me?
This course is designed for people who are new to LinkedIn or have been using LinkedIn for business for a while but have never had formal training or who would like to learn best practice in LinkedIn for business. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the LinkedIn Fundamentals for Business course?
Our LinkedIn Fundamentals for Business course is extremely interactive. You will be learning how to use LinkedIn for business throughout the day, improving your profile and working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the LinkedIn Fundamentals for Business course?
For private classes in LinkedIn Fundamentals for Business, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the LinkedIn Fundamentals for Business course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the LinkedIn Fundamentals for Business course?
We offer ongoing support to our LinkedIn Fundamentals for Business course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my LinkedIn Fundamentals for Business course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our LinkedIn Fundamentals for Business course. Our certificates note our Authorised Training Centre status.
Reviews
I have been very impressed with Mark and thought the course was very good.
Leaders Roman Group · LinkedIn Fundamentals for Business — April 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Need a bespoke course or group booking?
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