Marketing, Writing and Social Media
Online Personal Branding
Build a consistent professional presence across LinkedIn, Twitter and Instagram. Manage privacy settings and create platform-specific content.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for marketing professionals, business owners and aspiring influencers with some social media experience who want to develop a strategic, consistent personal brand across multiple platforms and learn to handle engagement professionally.
Prerequisites
Some social media experience is useful, though no formal training is required.
What you'll learn
Understanding your digital footprint, enabling you to take control of your online visibility and manage your professional reputation confidently across key social platforms.
How to optimise your online presence, using effective profile writing and digital audit tools to align your personal or corporate brand with professional goals and audience expectations.
Creating compelling and trustworthy content, helping you build credibility, consistency and engagement with your followers using accessible design tools such as Canva and Adobe Express.
Managing online privacy and data security, empowering you to navigate cookies, trackers and platform settings safely while maintaining compliance with GDPR and ethical communication practices.
How to analyse social media performance, interpreting analytics data from LinkedIn, Facebook and Instagram to improve reach, refine messaging and target content more effectively.
Developing a clear social media strategy, enabling you to plan purposeful posts, maintain consistent branding and use scheduling tools for steady audience growth and engagement.
Applying responsible social media practices, helping you identify ethical boundaries, avoid misinformation and communicate transparently when collaborating with brands or managing partnerships.
How to future-proof your professional presence, using AI content tools and trend monitoring to stay adaptable as technologies, audiences and social algorithms evolve.
Course outline
What you’ll cover
Understanding Your Digital Footprint and Online Presence
- Exploring what a digital footprint is and how it shapes professional reputation
- Differentiating between active and passive footprints created through posts, comments and browsing
- Recognising how social media activity affects discoverability on Google, LinkedIn and other platforms
- Discussing the benefits and risks of increased visibility for creative professionals
Building a Positive Professional Brand Online
- Mapping your current online presence using free digital audit tools
- Setting professional boundaries and defining a personal or company tone of voice
- Writing effective bios, profiles and summaries on LinkedIn, Instagram and X (formerly Twitter)
- Reviewing examples of well-managed digital identities from creative industries
Creating Content that Engages and Builds Trust
- Learning what makes content shareable and credible across platforms
- Balancing authenticity and professionalism when creating visual and written posts
- Using popular tools such as Canva, Adobe Express or CapCut to produce quick, branded content
- Exploring practical examples from marketing and design professionals who built loyal followings
Managing Privacy, Security and Online Safety
- Understanding how cookies, trackers and data collection shape your digital trail
- Adjusting privacy settings across Facebook, Instagram, LinkedIn and TikTok
- Identifying common scams and misinformation risks in social media engagement
- Reviewing how GDPR and international privacy laws influence brand communication
Analysing Your Social Media Impact Using Insights Tools
- Learning how to use built-in analytics in platforms like Facebook Insights, LinkedIn Analytics and Instagram Professional Dashboard
- Interpreting engagement, reach and impression metrics in plain English
- Turning analytics into actions: refining posting times, visual choices and audience focus
- Case study: identifying successful engagement campaigns and applying those principles to your own content
Developing a Personal or Brand Social Media Strategy
- Setting achievable goals for awareness, engagement and client conversion
- Choosing the right mix of platforms based on audience and professional purpose
- Planning a simple posting calendar using tools such as Buffer or Meta Business Suite
- Creating consistency in tone, imagery and message across multiple channels
Best Practices for Ethical and Responsible Social Media Use
- Discussing responsibility in content creation, reposting and audience interaction
- Avoiding plagiarism, copyright issues and unverified information
- Understanding influencer disclosure, brand partnerships and transparent communication
- Group activity: evaluating real-world posts that succeeded or failed based on ethics or tone
Applying What You've Learned: Hands-On Digital Footprint Workshop
- Conducting a guided personal audit of attendees' professional social profiles
- Revising one personal or company post using best-practice content principles
- Creating a short action plan to improve visibility and digital reputation
- Sharing outcomes and feedback in a supportive group discussion
Future-Proofing Your Online Presence
- Identifying evolving platforms and audience trends (Threads, LinkedIn newsletters, TikTok for business)
- Exploring AI-powered tools such as ChatGPT, Copilot and Claude for content generation
- Learning how to stay adaptable as algorithms, audiences and technologies change
- Summarising key takeaways and building confidence to maintain a healthy, professional digital presence
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Meet your trainer
Taught by working industry experts
Tony G.
Course Trainer
Industry expert delivering this course.
Frequently asked questions
Is this Managing Your Social Media Profile And Digital Footprint course suitable for me?
This course is designed for people who are new to the concept of properly managing their social media profile and digital footprint or have been doing so for a while but without formal training or who would like to learn best practice in the art. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Managing Your Social Media Profile And Digital Footprint course?
Our Managing Your Social Media Profile And Digital Footprint course is extremely interactive. You will be working through examples and live projects throughout the day, under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the Managing Your Social Media Profile And Digital Footprint course?
For private classes in Managing Your Social Media Profile And Digital Footprint, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Managing Your Social Media Profile And Digital Footprint course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Managing Your Social Media Profile And Digital Footprint course?
We offer ongoing support to our Managing Your Social Media Profile And Digital Footprint course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Managing Your Social Media Profile And Digital Footprint course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Managing Your Social Media Profile And Digital Footprint course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.