Marketing, Writing and Social Media
Advertising on LinkedIn Introduction
Plan, build and measure LinkedIn ad campaigns. Learn targeting, budget management and lead-generation tactics in one day.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is ideal for marketing professionals and business development managers with little to no experience in LinkedIn advertising who want to launch effective B2B campaigns and generate quality leads through paid social media.
Prerequisites
No prior experience needed.
What you'll learn
Exploring LinkedIn's many features and tools for improving marketing.
How to create marketing content that stands out from the crowd, enabling you to make a real impact on your target market.
Understanding best methods for targeting marketing to your client base, improving client engagement and conversions.
How to improve SEO scores, helping you to bring clients to your products.
Exploring best techniques for generating leads using LinkedIn, increasing your potential income.
How to track conversions and improve your marketing budget, improving your financial position.
Understanding best practices for business marketing and leads, guaranteeing improvement and success.
Course outline
What you’ll cover
Introduction to LinkedIn Advertising
- LinkedIn as part of your sales and marketing toolkit
- Why LinkedIn Advertising is something to consider
- Company level marketing options and the importance of the Company Page
- Using the Company marketing opportunities as well
Advertising Options on LinkedIn
- Evaluating the different options on LinkedIn
- Sponsored Content opportunities in the newsfeed
- Boosting posts as an additional channel
- The potential of Text ads and Dynamic Ads
- How Message Ads may play a role in the advertising mix
Building your Advertising campaign
- Setting up your Campaign Groups in Campaign Manager
- Structuring your campaigns and naming conventions
- Setting Campaign Objectives and the implications
- Audience Creation and targeting options
- Bespoke audience development and Remarketing opportunities
- Different Ad Types and their benefits
- Bidding options and budgeting limits
Developing and Managing your Campaign
- Working your bidding options to best effect
- Bid Adjustments and budget allocation
- Adapting audience segmentation to target effectively
- A/B testing options and which should be tried
- Ad frequency and ad fatigue
- Key Metrics and KPIs to check
- Evaluating a campaign's success
Examining an Organic Campaign in parallel
- Developing a Company content strategy
- Using different Pillar content options
- Building in differing post types and creatives
- Supporting and developing the Company page posts
- Leveraging employee advocacy and internal ambassadors
- Mixing alternatives with Events, Newsletters to LinkedIn Live
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Advertising on LinkedIn Introduction course suitable for me?
This course is designed for people who are new to advertising on LinkedIn or have been advertising on LinkedIn for a while but have never had formal training or who would like to learn best practice in advertising on LinkedIn. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Advertising on LinkedIn Introduction course?
Our Advertising on LinkedIn Introduction course is extremely interactive. You will be using LinkedIn in an advertising context throughout the day, working through examples and best practise under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Advertising on LinkedIn Introduction course?
For private classes in Advertising on LinkedIn Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Advertising on LinkedIn Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Advertising on LinkedIn Introduction course?
We offer ongoing support to our Advertising on LinkedIn Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Advertising on LinkedIn Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Advertising on LinkedIn Introduction course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.