Social Media

Advertising on LinkedIn Introduction

Plan, build and measure LinkedIn ad campaigns. Learn targeting, budget management and lead-generation tactics in one day.

1 day Classroom — London NW10 Live online available

Format

Live instructor-led

Hands-on, question-led sessions

Location

London NW10 or online

9 Station Terrace, NW10 5RT

Level

Introduction level

Small groups, hands-on, expert-led

Private / bespoke course

Select a date that suits you or your team.

Content fully customised. We'll quote based on group size, location and any bespoke material you'd like covered.

Book as team training Reserve a date for me 020 8269 4260

Invoice payment available · Prices subject to VAT

Who this course is for

This course is ideal for marketing professionals and business development managers with little to no experience in LinkedIn advertising who want to launch effective B2B campaigns and generate quality leads through paid social media.

Prerequisites

No prior experience needed.

What you'll learn

Exploring LinkedIn's many features and tools for improving marketing.

How to create marketing content that stands out from the crowd, enabling you to make a real impact on your target market.

Understanding best methods for targeting marketing to your client base, improving client engagement and conversions.

How to improve SEO scores, helping you to bring clients to your products.

Exploring best techniques for generating leads using LinkedIn, increasing your potential income.

How to track conversions and improve your marketing budget, improving your financial position.

Understanding best practices for business marketing and leads, guaranteeing improvement and success.

Course outline

What you’ll cover

Introduction to LinkedIn Advertising

LinkedIn as part of your sales and marketing toolkit
Why LinkedIn Advertising is something to consider
Company level marketing options and the importance of the Company Page
Using the Company marketing opportunities as well

Advertising Options on LinkedIn

Evaluating the different options on LinkedIn
Sponsored Content opportunities in the newsfeed
Boosting posts as an additional channel
The potential of Text ads and Dynamic Ads
How Message Ads may play a role in the advertising mix

Building your Advertising campaign

Setting up your Campaign Groups in Campaign Manager
Structuring your campaigns and naming conventions
Setting Campaign Objectives and the implications
Audience Creation and targeting options
Bespoke audience development and Remarketing opportunities
Different Ad Types and their benefits
Bidding options and budgeting limits

Developing and Managing your Campaign

Working your bidding options to best effect
Bid Adjustments and budget allocation
Adapting audience segmentation to target effectively
A/B testing options and which should be tried
Ad frequency and ad fatigue
Key Metrics and KPIs to check
Evaluating a campaign's success

Examining an Organic Campaign in parallel

Developing a Company content strategy
Using different Pillar content options
Building in differing post types and creatives
Supporting and developing the Company page posts
Leveraging employee advocacy and internal ambassadors
Mixing alternatives with Events, Newsletters to LinkedIn Live

Included

Live expert-led instruction
Practical exercises and workflow examples
Live Q and A and troubleshooting with the trainer
Follow-up support guidance

Frequently asked questions

Is this Advertising on LinkedIn Introduction course suitable for me?

This course is designed for people who are new to advertising on LinkedIn or have been advertising on LinkedIn for a while but have never had formal training or who would like to learn best practice in advertising on LinkedIn. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Advertising on LinkedIn Introduction course?

Our Advertising on LinkedIn Introduction course is extremely interactive. You will be using LinkedIn in an advertising context throughout the day, working through examples and best practise under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Advertising on LinkedIn Introduction course?

For private classes in Advertising on LinkedIn Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Advertising on LinkedIn Introduction course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Advertising on LinkedIn Introduction course?

We offer ongoing support to our Advertising on LinkedIn Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Advertising on LinkedIn Introduction course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Advertising on LinkedIn Introduction course. Our certificates note our Authorised Training Centre status.

Reviews

Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.

Rachel P — June 2026

Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.

Quadrotech — June 2026

The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.

UNICEF — June 2026

Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.

Adobe — June 2026

The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.

Live Union — June 2026

Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.

Adobe — June 2026

One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.

Adobe — June 2026

I wish all training courses were run this well!

RPS Design — June 2026

The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.

Hannah Griffiths — June 2026

First class - The trainer was extremely knowledgeable and answered all our questions.

MOD — June 2026

We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.

Baillie Gifford — May 2026

Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.

NVIDIA — May 2026

Excellent training session with a knowledgeable instructor.

Gallagher — May 2026

Great course! Instructor went at a good pace and broke down complex functions into simple steps.

Adam W — May 2026

The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.

VCCP — May 2026

Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.

The White Company — May 2026

Our trainer was very approachable and knowledgeable.

Bond Pearce — May 2026

Learnt so much - great training! Thank you

John R — May 2026

Probably the best course I have been on. Very thorough and entertaining.

Cancer Research UK — May 2026

10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!

Broadwick Studio — May 2026

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