Marketing, Writing and Social Media
Writing for the Web
Learn to write clear, scannable web content that holds attention and drives action. Covers structure, SEO fundamentals and audience-first writing.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Wed 29 July 2026
Classroom
£375£395
Tue 4 August 2026
Live Online
£375£395
Thu 3 September 2026
Classroom
£375£395
Fri 30 October 2026
Live Online
£395
Tue 3 November 2026
Classroom
£395
Wed 2 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for web editors, copywriters, content marketers and communications staff who write for websites, blogs or online articles and want to create clear, scannable content that improves engagement and meets SEO goals.
Prerequisites
No prior experience needed.
What you'll learn
Exploring tools, techniques and platforms that improve writing for web and online.
How to create compelling content that creates value.
Understanding how to improve SEO scores using copy and writing.
How to write to target and engage clients.
Exploring ways to use writing to promote brand values.
How to engage clients to promote conversion, which improves productivity.
Understanding how copy can transform a website or product.
Course outline
What you’ll cover
Identifying Goals
- Identifying your message
- Matching content to audience
- Boosting the reading experience
- Identifying writing strategies
Achieving 'readability'
- Hooking and rewarding the reader
- Considerations of article length, readability and style
- Organising material; what to include and what to leave out
- Checking your website for common mistakes
Effective writing styles
- Conveying positive corporate qualities in your writing
- Using the right language; identifying the appropriate degree of formality; the active voice v. the passive voice
- Avoiding verbosity and waffle; using short phrases and simple sentences
- Grammatical considerations
- Optimising your site for search engines; using keywords; catering for non-native English speakers
Writing for different parts of the site
- Writing for home pages
- Writing for summary pages
- Structuring body or general information pages
Approaches to formatting
- Achieving emphasis; using headings
- Using fonts appropriately
- Typography, colour, sizes and styles
- Catering for pages that print
- Achieving consistency across pages
- Graphics-based text; anti-aliasing; animated text
- Considering the benefits of Cascading Style Sheets (CSS)
Repurposing content for the web
- Analysing existing content for structure and style
- Recap of print and web differences
- Technical issues of conversion and implications for workload and workflow
- What to cut out and what to leave in
Company specific advice (where appropriate)
- Corporate policies
- Following guidelines
- Web-specific best practices
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Writing for the Web course suitable for me?
This course is designed for people who are new to writing for the web or have been doing so for a while but have never had formal training or who would like to learn best practice in writing for the web. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Writing for the Web course?
Our Writing for the Web course is extremely interactive. You will be learning how to write for the Web throughout the day, studying and working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
What is the recommended number of people for the class when I attend the Writing for the Web course?
For private classes in Writing for the Web, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Writing for the Web course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Writing for the Web course?
We offer ongoing support to our Writing for the Web course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Writing for the Web course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Writing for the Web course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.