Writing Skills
Effective Writing Skills
Write clear, persuasive copy for business reports, emails and marketing campaigns. 1-day workshop for professionals across all industries.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for professionals across all sectors who write regularly — including administrators, marketers and managers — and want to enhance the clarity, structure and impact of their business writing, from emails and reports to marketing materials.
Prerequisites
No prior experience needed.
What you'll learn
Exploring new copywriting skills for design and client purposes.
How to use client stories to create content.
Understanding how to integrate brand messaging, helping you improve conversion rates.
How to create new compelling marketing assets.
Exploring copy design and advertising.
How to proof and present new material.
Understanding client messaging is the key to business and design success.
Course outline
What you’ll cover
Grammar and Punctuation
- How the rules provide a framework for clear writing
- When to bend the rules for greater impact
- Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
- Making the most of bullet points
Sentences and Paragraphs
- Breaking messages down into clear elements
- Subjects, verbs and objects
- Avoiding confused tenses
- The respective merits of active and passive sentences
Structures
- How to plan the content of a message for maximum impact
- Structuring the perfect email
- When to use different journalistic techniques in written communications
- The inverted pyramid structure versus linear writing
Developing a Writing 'Voice'
- Assessing the personality of your business
- How to create a tone of authority in your writing
- Why style guides are important
- The skill of being concise and to the point
Writing to Your Reader
- Building a picture of your audience
- Choosing the words and structures that will grab them
- Knowing the reactions and responses you want from your writing
- Making your writing interactive
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Meet your trainer
Taught by working industry experts
Nick H.
Course Trainer
Industry expert delivering this course.
Frequently asked questions
Is this Effective Writing Skills course suitable for me?
This course is designed for people who are new to writing professionally or have been doing so for a while but have never had formal training or who would like to learn best practice in professional writing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Effective Writing Skills course?
Our Effective Writing Skills course is extremely interactive. You will be learning how to write effectively throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Effective Writing Skills course?
For private classes in Effective Writing Skills, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Effective Writing Skills course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Effective Writing Skills course?
We offer ongoing support to our Effective Writing Skills course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Effective Writing Skills course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Writing Skills course. Our certificates note our Authorised Training Centre status.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
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Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.