Google Ads
Google Ads Advanced
Master online advertising with Google Ads. Learn to optimise campaigns, increase visibility and target your audience properly.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Audience
Beginner to advanced
Tailored trainer support during class
No public dates scheduled.
We run this course as an in-house or private group booking. Call us to arrange dates.
020 8269 4260Invoice payment available · Prices subject to VAT
What you'll learn
How to combine campaign types into a unified strategy, empowering improved performance across Search, Display and Video channels.
Building layered, high-performing audiences using Customer Match and behavioural signals, helping target users more precisely across platforms.
Applying intelligent bidding models like Target ROAS and Maximise Conversion Value, enabling smarter automation for better return on spend.
How to identify and fix automation pitfalls, helping you retain control of campaign strategy while using AI tools effectively.
Connecting Ads with GA4 and Data Studio, empowering analysis that sharpens decision-making and improves budget distribution.
Using ad experiments and custom formats for creative testing, enabling continual improvement of click-through and conversion rates.
Improving workflow and account structure for large-scale setups, helping you confidently manage multiple brands or regional campaigns.
Delivery style
What to expect on the day
Sessions are structured around live demonstrations and guided practical work. Delegates can ask questions throughout, apply techniques immediately, and leave with real confidence in the tools.
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Q&A and troubleshooting with trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Ads Advanced course suitable for me?
This course is designed for people who have experience in Google Ads or have already attended one of our Google Ads Introductory training courses or who would like to further their knowledge of best practice in the use of Google Ads. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Ads Advanced course?
Our Google Ads Advanced course is extremely interactive. You will be working in the Google Ads environment throughout the day, working through examples and testing your strategies under the guidance of our trainer, who will be inviting questions and supporting you at all times.
How many people are likely to be in the class when I attend the Google Ads Advanced course?
For private classes in Google Ads Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, work at your own work station and receive morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Advanced course?
We offer ongoing support to our Google Ads Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Ads Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Advanced course. Our certificates note our Authorised Training Centre status.
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.