Google Ads Advanced
Optimise bid strategies, refine audience targeting and scale high-performing campaigns in this 1-day advanced Google Ads course.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Upcoming dates
Fri 14 August 2026
Live Online
£375£395
Tue 15 September 2026
Classroom
£375£395
Tue 13 October 2026
Live Online
£395
Fri 13 November 2026
Classroom
£395
Mon 14 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for experienced PPC specialists, performance marketers and digital advertising professionals who already manage Google Ads campaigns and want to master advanced techniques in bid optimisation, audience targeting and campaign automation to drive greater ROI and scale performance.
Prerequisites
You should be comfortable managing Google Ads campaigns at an intermediate level, or have attended our Google Ads Introduction course.
What you'll learn
How to combine campaign types into a unified strategy, empowering improved performance across Search, Display and Video channels.
Building layered, high-performing audiences using Customer Match and behavioural signals, helping target users more precisely across platforms.
Applying intelligent bidding models like Target ROAS and Maximise Conversion Value, enabling smarter automation for better return on spend.
How to identify and fix automation pitfalls, helping you retain control of campaign strategy while using AI tools effectively.
Connecting Ads with GA4 and Data Studio, empowering analysis that sharpens decision-making and improves budget distribution.
Using ad experiments and custom formats for creative testing, enabling continual improvement of click-through and conversion rates.
Improving workflow and account structure for large-scale setups, helping you confidently manage multiple brands or regional campaigns.
Course outline
What you’ll cover
Advanced Campaign Types and Strategies
- Creating and optimising Performance Max, Discovery and Shopping campaigns for broad reach and measurable results
- Managing complex multi-channel campaigns
- Integrating Search, Display, Video and App campaigns
- Using campaign experiments for data-driven strategy improvements and A/B testing new features
Sophisticated Targeting and Audience Development
- Building and segmenting custom audiences using Customer Match, in-market and affinity signals
- Implementing and refining dynamic re-marketing and audience layering
- Using advanced geo-targeting, device, ad schedule and demographic adjustments to improve ROI
Automation, Machine Learning and Bid Strategy
- Applying advanced automated bid strategies such as Target ROAS, Target CPA and Maximise Conversion Value
- Using scripts, rules and machine learning features for campaign optimisation and efficiency
- Managing automation pitfalls and retaining strategic control
Data-Driven Decision Making and Advanced Analysis
- Connecting Google Ads with Google Analytics 4 and using data imports for granular tracking
- Building custom dashboards and using Data Studio for visual insights
- Conducting multi-touch attribution and conversion path analysis to inform budget allocation
Ad Creative Innovation and Testing
- Creating dynamic, responsive ads with customisers, countdowns and data feeds
- Designing and running multi-ad group experiments for headline, description and creative variations
- Using video and rich media formats for increased impact across platforms
Scaling and Managing Large Accounts
- Structuring manager accounts (MCC) and orchestrating bulk actions across multiple brands or markets
- Setting up workflow tools and templates for efficient large-scale campaign management
- Managing user permissions and workflow best practices for complex teams
Staying Ahead: Trends and Advanced Industry Practices
- Analysing current trends such as first-party data strategies, automation and privacy changes
- Reviewing successful case studies from advanced advertisers
- Discussing new Google Ads features and beta opportunities for competitive advantage
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Ads Advanced course suitable for me?
This course is designed for people who have experience in Google Ads or have already attended one of our Google Ads Introductory training courses or who would like to further their knowledge of best practice in the use of Google Ads. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Ads Advanced course?
Our Google Ads Advanced course is extremely interactive. You will be working in the Google Ads environment throughout the day, working through examples and testing your strategies under the guidance of our trainer, who will be inviting questions and supporting you at all times.
How many people are likely to be in the class when I attend the Google Ads Advanced course?
For private classes in Google Ads Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, work at your own work station and receive morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Advanced course?
We offer ongoing support to our Google Ads Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Ads Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Advanced course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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