Google Ads
Google Ads Advanced
Optimise bid strategies, refine audience targeting and scale high-performing campaigns in this 1-day advanced Google Ads course.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Upcoming dates
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for experienced PPC specialists, performance marketers and digital advertising professionals who already manage Google Ads campaigns and want to master advanced techniques in bid optimisation, audience targeting and campaign automation to drive greater ROI and scale performance.
Prerequisites
You should be comfortable managing Google Ads campaigns at an intermediate level, or have attended our Google Ads Introduction course.
What you'll learn
How to combine campaign types into a unified strategy, empowering improved performance across Search, Display and Video channels.
Building layered, high-performing audiences using Customer Match and behavioural signals, helping target users more precisely across platforms.
Applying intelligent bidding models like Target ROAS and Maximise Conversion Value, enabling smarter automation for better return on spend.
How to identify and fix automation pitfalls, helping you retain control of campaign strategy while using AI tools effectively.
Connecting Ads with GA4 and Data Studio, empowering analysis that sharpens decision-making and improves budget distribution.
Using ad experiments and custom formats for creative testing, enabling continual improvement of click-through and conversion rates.
Improving workflow and account structure for large-scale setups, helping you confidently manage multiple brands or regional campaigns.
Course outline
What you’ll cover
Advanced Campaign Types and Strategies
- Creating and optimising Performance Max, Discovery and Shopping campaigns for broad reach and measurable results
- Managing complex multi-channel campaigns
- Integrating Search, Display, Video and App campaigns
- Using campaign experiments for data-driven strategy improvements and A/B testing new features
Sophisticated Targeting and Audience Development
- Building and segmenting custom audiences using Customer Match, in-market and affinity signals
- Implementing and refining dynamic re-marketing and audience layering
- Using advanced geo-targeting, device, ad schedule and demographic adjustments to improve ROI
Automation, Machine Learning and Bid Strategy
- Applying advanced automated bid strategies such as Target ROAS, Target CPA and Maximise Conversion Value
- Using scripts, rules and machine learning features for campaign optimisation and efficiency
- Managing automation pitfalls and retaining strategic control
Data-Driven Decision Making and Advanced Analysis
- Connecting Google Ads with Google Analytics 4 and using data imports for granular tracking
- Building custom dashboards and using Data Studio for visual insights
- Conducting multi-touch attribution and conversion path analysis to inform budget allocation
Ad Creative Innovation and Testing
- Creating dynamic, responsive ads with customisers, countdowns and data feeds
- Designing and running multi-ad group experiments for headline, description and creative variations
- Using video and rich media formats for increased impact across platforms
Scaling and Managing Large Accounts
- Structuring manager accounts (MCC) and orchestrating bulk actions across multiple brands or markets
- Setting up workflow tools and templates for efficient large-scale campaign management
- Managing user permissions and workflow best practices for complex teams
Staying Ahead: Trends and Advanced Industry Practices
- Analysing current trends such as first-party data strategies, automation and privacy changes
- Reviewing successful case studies from advanced advertisers
- Discussing new Google Ads features and beta opportunities for competitive advantage
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Ads Advanced course suitable for me?
This course is designed for people who have experience in Google Ads or have already attended one of our Google Ads Introductory training courses or who would like to further their knowledge of best practice in the use of Google Ads. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Ads Advanced course?
Our Google Ads Advanced course is extremely interactive. You will be working in the Google Ads environment throughout the day, working through examples and testing your strategies under the guidance of our trainer, who will be inviting questions and supporting you at all times.
How many people are likely to be in the class when I attend the Google Ads Advanced course?
For private classes in Google Ads Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, work at your own work station and receive morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Advanced course?
We offer ongoing support to our Google Ads Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Ads Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Advanced course. Our certificates note our Authorised Training Centre status.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
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