Google Ads Introduction
Learn to build, target and optimise Google Ads campaigns. Hands-on training in search ads, display networks and budget control.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Mon 10 August 2026
Live Online
£375£395
Wed 9 September 2026
Classroom
£375£395
Tue 6 October 2026
Live Online
£375£395
Mon 9 November 2026
Classroom
£395
Tue 8 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketers, small business owners and digital marketing professionals new to Google Ads who want to learn how to create, manage and optimise pay-per-click campaigns that generate profitable website traffic within budget.
Prerequisites
No prior experience needed.
What you'll learn
Exploring Google Ads to effectively market brands and products.
How to use Google Ads to create online marketing campaigns.
Understanding techniques that improve advertising performance.
How to target and engage clients to improve conversions.
Exploring methods for creating effective online advertisements.
How to monitor campaigns for improvements to save money.
Understanding new Google Ads features to promote client products and design solutions.
Course outline
What you’ll cover
Understanding Google Ads
- Exploring the Google Ads ecosystem and its reach across search and display networks
- Navigating the Google Ads interface and understanding key features
- Setting up billing and configuring account preferences for optimal performance
Campaign Strategy and Planning
- Structuring your Google Ads account for maximum efficiency
- Conducting thorough keyword research using the Google Ads Keyword Planner
- Estimating search volumes and forecasting potential campaign performance
- Aligning campaign objectives with business goals and targeting audience needs
Creating Compelling Campaigns
- Crafting effective ad copy that adheres to Google's editorial policies
- Implementing best practices for ad structure and extensions
- Utilising ad scheduling to optimise visibility during peak times
- Exploring advanced bidding strategies, including automated bidding options
Campaign Setup and Management
- Step-by-step guide to setting up campaigns, ad groups, and keywords
- Implementing negative keywords to refine targeting and reduce wasted spend
- Adjusting campaign settings for device targeting, location and language
- Monitoring and optimising campaign performance in real-time
Understanding Quality Score and Performance Metrics
- Demystifying Google's Quality Score and its impact on ad performance and costs
- Analysing key performance indicators (KPIs) to measure campaign success
- Using Google Ads reporting tools to gain actionable insights
- Creating custom reports and setting up automated reporting schedules
Advanced Targeting and Optimisation Techniques
- Leveraging audience targeting options, including remarketing and similar audiences
- Implementing conversion tracking to measure ROI and optimise for conversions
- Exploring Google's Smart Bidding strategies for automated performance optimisation
- Utilising A/B testing to refine ad copy and landing pages for better results
Staying Current with Google Ads Updates
- Overview of recent Google Ads updates and their impact on campaign management
- Exploring emerging trends in paid search advertising
- Resources for staying informed about future Google Ads developments and best practices
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Ads Introduction course suitable for me?
This course is designed for people who are new to Google Ads or have been running Google Ad campaigns for a while but have never had formal training or who would like to learn best practice in creating and understanding Google Ad campaigns. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Ads Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Ads Introduction course?
Our Google Ads Introduction course is extremely interactive. You will be using Google Ads throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Google Ads Introduction course?
For private classes in Google Ads Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Introduction course?
We offer ongoing support to our Google Ads Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
I wish all training courses were run this well!
RPS Design · Google Ads Introduction — June 2026
Concepts were explained clearly - very much so. What a great instructor!
Jason Mather · Google Ads Introduction — May 2026
Brilliant course, very well taught!
Shannon S · Google Ads Introduction — May 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
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