Social Media
Social Media Advanced
Plan multi-platform campaigns, track performance and refine your content strategy. For marketers who already manage social accounts.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Upcoming dates
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for experienced social media managers and marketers who already run multi-channel campaigns and want to move beyond ad-hoc posting to a more strategic, results-driven approach that maximises ROI.
Prerequisites
You should be comfortable managing social media accounts and have some experience running campaigns, or have attended our Social Media Introduction course.
What you'll learn
Exploring advanced social media techniques and strategies, enabling you to take your marketing efforts to the next level.
How to use social listening, sentiment analysis and competitive analysis tools, empowering you to gain valuable insights and inform your decisions.
Understanding advanced content marketing techniques, helping you create compelling and engaging content that drives results.
How to use social media advertising, analytics and automation tools effectively, enabling you to maximise your reach and measure your ROI.
Exploring social commerce, influencer marketing and emerging trends, helping you stay ahead of the curve.
How to develop a crisis communications plan and manage your online reputation effectively, helping you protect your brand.
Understanding best practices for ethical and responsible social media marketing, ensuring you maintain trust with your audience and adhere to industry standards.
Course outline
What you’ll cover
Building a cross platform social strategy
- Getting Platform specific - focusing your efforts effectively on platforms
- Why do you need a strategy?
- Who should be involved in defining the strategy?
- What are the key topics to consider in your strategy?
- How often should your strategy be updated?
Audience and Messaging deep dive
- The psychology of social media marketing - what makes us click?
- What matters most in your social media messaging?
- Creating your brand 'personas'
- Using data to back up your audience assumptions
- Posting Time strategy
Competitors and Your Brand
- Defining your competitors
- Competitor Analysis
- Monitoring and learning from social competitors
- Understanding tone of voice
- Assessing true social effectiveness
Paid for Social Media
- When and why to pay for social media marketing
- Introducing Facebook ads Manager
- Introducing LinkedIn Ads
- Introducing TikTok Ads
- Understanding Pixel and iOS issues
- Creating effective campaigns
- An introduction to funnels
- Measuring advertising success
Final Exercise
- Build a successful social media campaign for a new launch
- Paid-for and organic posting
- Identifying audiences, platform variations and organic/paid for variation
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Meet your trainer
Taught by working industry experts
Sarah M.
Course Trainer
Industry expert delivering this course.
Frequently asked questions
Is this Social Media Advanced course suitable for me?
This course is designed for people who have experience in social media or have already attended one of our social media training courses or who would like to further their knowledge of best practice in the use of social media. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Advanced course?
Our Social Media Advanced course is extremely interactive. You will be learning advanced social media skills throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Advanced course?
For private classes in Social Media Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Advanced course?
We offer ongoing support to our Social Media Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Advanced course. Our certificates note our Authorised Training Centre status.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.