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TRANSMEDIATRAINING
SEO Introduction — course hero image

Marketing, Writing and Social Media

SEO Introduction

Who this course is for

This course is for marketing professionals, small business owners and content creators with little to no prior SEO experience who want to improve their website's search engine visibility and learn how to implement fundamental optimisation techniques themselves.

Prerequisites

No prior experience needed.

What you'll learn

Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.

How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.

Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.

How to build high-quality backlinks from other websites, enabling you to increase your website's authority.

Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.

How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.

Understanding SEO best practice to achieve improved business marketing and results.

Course outline

What you’ll cover

How Search Engines work

  • Site Indexing
  • Spiders and bots
  • Google PageRank technology
  • Reciprocal Linking

Keywords and Keyword Groups

  • What are keywords
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analysing keyword Density
  • Where to use keywords on your page

Site and page structure

  • Navigation vs Searchable pages
  • Using titles and subtitles effectively
  • Alt tags on photos
  • Why video is important
  • Hands on practice with a Wordpress.com account

Supporting SEO

  • Marketing your site
  • The importance of blogging
  • Google Business Profile

External Sites

  • The importance on internal linking
  • Effective inbound links
  • Back links

Useful tools

  • Keyword Density Checkers
  • Keyword suggestions
  • Site Maps
  • Google Webmaster's tools

Included

  • Live expert-led instruction
  • Practical exercises and workflow examples
  • Live Q and A and troubleshooting with the trainer
  • Follow-up support guidance

Frequently asked questions

Is this Search Engine Optimisation Introduction (SEO) course suitable for me?

This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?

Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?

We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.

Reviews

5.0 out of 5

Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.

Quadrotech — June 2026

Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.

Adobe — June 2026

The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.

UNICEF — June 2026

Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!

Live Union — June 2026

I wish all training courses were run this well!

RPS Design — June 2026

The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.

Clarks International — June 2026

The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.

Hannah Griffiths — June 2026

First class - The trainer was extremely knowledgeable and answered all our questions.

MOD — June 2026

The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.

Deborah M — June 2026

The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.

Salesforce — May 2026

I thought the course and the location were perfect

MOD — May 2026

Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.

Structural Soils Ltd — May 2026

I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.

Reach plc — May 2026

Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.

Wren Kitchens — May 2026

Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.

NVIDIA — May 2026

I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.

Delegate — May 2026

Great tutor well worth the money will definitely keeping in contact and very recommended

Workplace Options — May 2026

The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.

VCCP — May 2026

Great course! Instructor went at a good pace and broke down complex functions into simple steps.

Adam W — May 2026

Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.

The White Company — May 2026

Need a bespoke course or group booking?

We train teams at their offices across London and the UK. Call us or email to discuss.