Search Engine Optimisation
SEO Introduction
Build working knowledge of keyword research, on-page optimisation and search ranking fundamentals in one day.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Wed 11 November 2026
Live Online
£395
Thu 19 November 2026
Classroom
£395
Fri 27 November 2026
Live Online
£395
Tue 1 December 2026
Classroom
£395
Wed 9 December 2026
Live Online
£395
Thu 17 December 2026
Classroom
£395
Wed 23 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketing professionals, small business owners and content creators with little to no prior SEO experience who want to improve their website's search engine visibility and learn how to implement fundamental optimisation techniques themselves.
Prerequisites
No prior experience needed.
What you'll learn
Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.
How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.
Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.
How to build high-quality backlinks from other websites, enabling you to increase your website's authority.
Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.
How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.
Understanding SEO best practice to achieve improved business marketing and results.
Course outline
What you’ll cover
How Search Engines work
- Site Indexing
- Spiders and bots
- Google PageRank technology
- Reciprocal Linking
Keywords and Keyword Groups
- What are keywords
- Useful tools to identify effective keywords
- Why some keywords are better than others
- Analysing keyword Density
- Where to use keywords on your page
Site and page structure
- Navigation vs Searchable pages
- Using titles and subtitles effectively
- Alt tags on photos
- Why video is important
- Hands on practice with a Wordpress.com account
Supporting SEO
- Marketing your site
- The importance of blogging
- Google Business Profile
External Sites
- The importance on internal linking
- Effective inbound links
- Back links
Useful tools
- Keyword Density Checkers
- Keyword suggestions
- Site Maps
- Google Webmaster's tools
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Search Engine Optimisation Introduction (SEO) course suitable for me?
This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?
Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.
How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?
We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.