Search Engine Optimisation
SEO Advanced
Build technical SEO skills, refine link strategy and interpret analytics to drive higher organic rankings.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for experienced SEO practitioners and digital marketers who already manage search campaigns and want to develop their technical expertise in areas such as link building, analytics and algorithm optimisation to achieve higher organic rankings.
Prerequisites
You should be comfortable with fundamental SEO principles and practices, or have attended our SEO Introduction course.
What you'll learn
Understanding advanced keyword research and competitor analysis techniques, enabling you to identify high-value opportunities and outperform your rivals in search rankings.
How to optimise on-page elements and site architecture, empowering you to boost website visibility and improve user experience simultaneously.
Exploring technical SEO strategies, helping you resolve crawl errors, enhance site speed and ensure your site is easily indexed by search engines.
How to implement structured data and schema markup, enabling you to achieve rich results and increase your click-through rates in search listings.
Understanding the latest link building and outreach methods, helping you develop authoritative backlinks and strengthen your site's domain authority.
How to measure, analyse and report on SEO performance, empowering you to make data-driven decisions and demonstrate ROI to stakeholders.
Exploring advanced content optimisation and user intent, enabling you to create highly relevant content that attracts and retains your target audience.
How to stay ahead of algorithm changes and industry trends, helping you adapt your strategies and deliver ongoing SEO success in your professional role.
Course outline
What you’ll cover
Creating and Using Sitemaps
- Google sitemaps
- ROR sitemaps
- Creating sitemaps using specialised tools
- Syndicating articles that link to your sitemap
Developing a link building strategy
- Generating inbound traffic
- Translating your website Into other languages
- Localisation and getting found in Local Search
- Understanding "Link Bait"
- Link Bait and viral marketing on the Web
- Creating content many people will want to link to naturally
Using Social Media
- Building an online network and reputation
- Using Twitter, Facebook, LinkedIn and others to generate traffic
Link Analysis
- Link popularity and page rank
- Trust rank and authority
- Other link analysis algorithms
- Search Engine Operators
Keywords
- Choosing keyword phrases that convert
- Analysing your site and competitors' sites using keyword density analysis
- Understand link reputation and how to increase link popularity
On-page site-wide SEO techniques for optimisation
- Optimising the site and site structure
- Code optimisation and standards compliance
- Site architecture issues and data organisation
- Semantic web and website accessibility
- Reorganising and repurposing content
- Avoiding duplicate content penalties
Advanced SEO copywriting
- Making text scannable
- Targeting keywords
- Latent semantic indexing
- Adjusting keyword density
Advanced technical SEO tools
- Using a robots.txt file
- Robots meta tag
- URL rewriting
The 'Big Picture'
- Understanding trends in web use, search techniques, and where the web is going
Improving the user experience
- Determining visitor behaviour patterns
- Understanding how people engage with websites using Eyetracker research
- Using clicktrails and heatmaps to plan and improve your site layout
- Understanding and planning 'linear path' improvement
- Planning site and content
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Search Engine Optimisation (SEO) Advanced course suitable for me?
This course is designed for people who have experience in SEO or have already attended one of our SEO training courses or who would like to further their knowledge of best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Search Engine Optimisation Advanced course?
Our Search Engine Optimisation Advanced course is extremely interactive. You will be learning advanced SEO techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Search Engine Optimisation Advanced course?
For private classes in Search Engine Optimisation Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Search Engine Optimisation Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Search Engine Optimisation Advanced course?
We offer ongoing support to our Search Engine Optimisation Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Search Engine Optimisation Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Advanced course. Our certificates note our Authorised Training Centre status.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.