Marketing, Writing and Social Media
SEO Advanced
Build technical SEO skills, refine link strategy and interpret analytics to drive higher organic rankings.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for experienced SEO practitioners and digital marketers who already manage search campaigns and want to develop their technical expertise in areas such as link building, analytics and algorithm optimisation to achieve higher organic rankings.
Prerequisites
You should be comfortable with fundamental SEO principles and practices, or have attended our SEO Introduction course.
What you'll learn
Understanding advanced keyword research and competitor analysis techniques, enabling you to identify high-value opportunities and outperform your rivals in search rankings.
How to optimise on-page elements and site architecture, empowering you to boost website visibility and improve user experience simultaneously.
Exploring technical SEO strategies, helping you resolve crawl errors, enhance site speed and ensure your site is easily indexed by search engines.
How to implement structured data and schema markup, enabling you to achieve rich results and increase your click-through rates in search listings.
Understanding the latest link building and outreach methods, helping you develop authoritative backlinks and strengthen your site's domain authority.
How to measure, analyse and report on SEO performance, empowering you to make data-driven decisions and demonstrate ROI to stakeholders.
Exploring advanced content optimisation and user intent, enabling you to create highly relevant content that attracts and retains your target audience.
How to stay ahead of algorithm changes and industry trends, helping you adapt your strategies and deliver ongoing SEO success in your professional role.
Course outline
What you’ll cover
Creating and Using Sitemaps
- Google sitemaps
- ROR sitemaps
- Creating sitemaps using specialised tools
- Syndicating articles that link to your sitemap
Developing a link building strategy
- Generating inbound traffic
- Translating your website Into other languages
- Localisation and getting found in Local Search
- Understanding "Link Bait"
- Link Bait and viral marketing on the Web
- Creating content many people will want to link to naturally
Using Social Media
- Building an online network and reputation
- Using Twitter, Facebook, LinkedIn and others to generate traffic
Link Analysis
- Link popularity and page rank
- Trust rank and authority
- Other link analysis algorithms
- Search Engine Operators
Keywords
- Choosing keyword phrases that convert
- Analysing your site and competitors' sites using keyword density analysis
- Understand link reputation and how to increase link popularity
On-page site-wide SEO techniques for optimisation
- Optimising the site and site structure
- Code optimisation and standards compliance
- Site architecture issues and data organisation
- Semantic web and website accessibility
- Reorganising and repurposing content
- Avoiding duplicate content penalties
Advanced SEO copywriting
- Making text scannable
- Targeting keywords
- Latent semantic indexing
- Adjusting keyword density
Advanced technical SEO tools
- Using a robots.txt file
- Robots meta tag
- URL rewriting
The 'Big Picture'
- Understanding trends in web use, search techniques, and where the web is going
Improving the user experience
- Determining visitor behaviour patterns
- Understanding how people engage with websites using Eyetracker research
- Using clicktrails and heatmaps to plan and improve your site layout
- Understanding and planning 'linear path' improvement
- Planning site and content
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Search Engine Optimisation (SEO) Advanced course suitable for me?
This course is designed for people who have experience in SEO or have already attended one of our SEO training courses or who would like to further their knowledge of best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Search Engine Optimisation Advanced course?
Our Search Engine Optimisation Advanced course is extremely interactive. You will be learning advanced SEO techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Search Engine Optimisation Advanced course?
For private classes in Search Engine Optimisation Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Search Engine Optimisation Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Search Engine Optimisation Advanced course?
We offer ongoing support to our Search Engine Optimisation Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Search Engine Optimisation Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Advanced course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.