Writing Skills
Introduction to Journalism
Master journalism basics. Learn from experts to improve your writing and reporting and convey engaging content effectively, for marketers and writing professionals across industries.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Audience
Beginner to advanced
Tailored trainer support during class
No public dates scheduled.
We run this course as an in-house or private group booking. Call us to arrange dates.
020 8269 4260Invoice payment available · Prices subject to VAT
What you'll learn
Understanding modern journalism practice, enabling professionals to apply editorial judgement confidently across digital marketing communications and content strategy.
How to research stories efficiently using digital research tools, improving source evaluation accuracy and speeding professional content production.
Applying news writing techniques, helping writers structure clear accurate reports that meet deadlines and support organisational decision making.
How to develop long form journalism with strong angles, producing credible commentary reviews or background pieces audiences trust.
Conducting effective interviews, empowering professionals to extract meaningful insights and transform conversations into compelling publishable content.
How to edit and sub edit copy for digital audiences, optimising SEO headlines clarity consistency and reader engagement.
Writing journalism for online platforms, improving search visibility multimedia integration and workplace productivity across fast moving teams.
Delivery style
What to expect on the day
Sessions are structured around live demonstrations and guided practical work. Delegates can ask questions throughout, apply techniques immediately, and leave with real confidence in the tools.
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Q&A and troubleshooting with trainer
- Follow-up support guidance
Frequently asked questions
Will I receive a certificate upon completion of my Introduction to Journalism course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Introduction to Journalism course. Our certificates note our Authorised Training Centre status.
Is this Introduction to Journalism course suitable for me?
This course is designed for people who are new to Writing Skills or have been using Writing Skills for a while but have never had formal training or who would like to learn best practice in Writing Skills. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Introduction to Journalism course?
Our Introduction to Journalism course is extremely interactive. You will be working on improving your writing skills throughout the day and studying examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Introduction to Journalism course?
For private classes in Introduction to Journalism, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Introduction to Journalism course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Introduction to Journalism course?
We offer ongoing support to our Introduction to Journalism course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.