Marketing, Writing and Social Media
Introduction to Journalism
Learn reporting, interviewing and news writing from working journalists. Practical 2-day course for marketers and communications professionals.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Thu 30 – Fri 31 July 2026
Live Online
£645£695
Mon 3 – Tue 4 August 2026
Classroom
£645£695
Wed 2 – Thu 3 September 2026
Live Online
£645£695
Thu 29 – Fri 30 October 2026
Classroom
£695
Mon 2 – Tue 3 November 2026
Live Online
£695
Tue 1 – Wed 2 December 2026
Classroom
£695
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketers, communications professionals and content creators at beginner level who want to develop professional journalism skills—including news writing, interviewing and feature writing—to enhance their content creation and storytelling capabilities.
Prerequisites
No prior experience needed.
What you'll learn
Understanding modern journalism practice, enabling professionals to apply editorial judgement confidently across digital marketing communications and content strategy.
How to research stories efficiently using digital research tools, improving source evaluation accuracy and speeding professional content production.
Applying news writing techniques, helping writers structure clear accurate reports that meet deadlines and support organisational decision making.
How to develop long form journalism with strong angles, producing credible commentary reviews or background pieces audiences trust.
Conducting effective interviews, empowering professionals to extract meaningful insights and transform conversations into compelling publishable content.
How to edit and sub edit copy for digital audiences, optimising SEO headlines clarity consistency and reader engagement.
Writing journalism for online platforms, improving search visibility multimedia integration and workplace productivity across fast moving teams.
Course outline
What you’ll cover
Introduction to Modern Journalism Practice
- Examining how journalism has evolved across digital, social and platform-driven environments
- Understanding what it means to think like a journalist in contemporary professional contexts
- Identifying the roles journalism plays in marketing, communications and content strategy
- Recognising how editorial judgement differs from promotional or opinion-led writing
Journalism Research, Sources and Story Discovery
- Finding credible stories using digital research tools, data sources and public records
- Evaluating sources for reliability, bias and relevance in fast-moving news environments
- Generating story ideas by analysing trends, audience questions and information gaps
- Working ethically with primary, secondary and expert sources
Writing and Structuring News for Clarity
- Writing clear, accurate news stories that communicate facts quickly and efficiently
- Structuring copy to prioritise what matters most to the reader
- Applying concise language and logical flow to complex subjects
- Working confidently to deadlines within editorial workflows
Long-Form Journalism and Opinion Writing
- Developing feature ideas with clear angles and reader value
- Writing long-form journalism including commentary, reviews and background pieces
- Using narrative techniques to sustain interest across extended articles
- Balancing evidence, interpretation and voice without losing credibility
Interviewing for Insight and Accuracy
- Preparing interview strategies suited to different subjects and formats
- Asking effective questions that encourage clarity, depth and honesty
- Extracting key information and shaping it into compelling written material
Editing, Sub-Editing and Editorial Decision-Making
- Editing copy for structure, tone and consistency across platforms
- Writing effective SEO-conscious headlines without sacrificing accuracy
- Reducing unnecessary wording while strengthening meaning and impact
- Deciding when to rewrite, refine or remove material entirely
- Applying grammar, spelling and punctuation standards with confidence
Writing Journalism for Digital Audiences
- Adapting journalistic writing for online reading habits and limited attention spans
- Structuring content to support scanning, sharing and search visibility
- Integrating images, video and other rich media to support storytelling
- Delivering information that meets the expectations of modern digital readers
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Will I receive a certificate upon completion of my Introduction to Journalism course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Introduction to Journalism course. Our certificates note our Authorised Training Centre status.
Is this Introduction to Journalism course suitable for me?
This course is designed for people who are new to Writing Skills or have been using Writing Skills for a while but have never had formal training or who would like to learn best practice in Writing Skills. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Introduction to Journalism course?
Our Introduction to Journalism course is extremely interactive. You will be working on improving your writing skills throughout the day and studying examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Introduction to Journalism course?
For private classes in Introduction to Journalism, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Introduction to Journalism course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Introduction to Journalism course?
We offer ongoing support to our Introduction to Journalism course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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