Google Tag Manager
Google Tag Manager Introduction (GTM)
Master online advertising with Google Ads. Learn from experts to optimise campaigns, enhance visibility and reach your target audience effectively, across industries.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Audience
Beginner to advanced
Tailored trainer support during class
No public dates scheduled.
We run this course as an in-house or private group booking. Call us to arrange dates.
020 8269 4260Invoice payment available · Prices subject to VAT
What you'll learn
A full understanding of the fundamental architecture of Google Tag Manager, enabling you to manage website tracking without relying on developers for every update.
How to create and deploy professional tag configurations, helping you implement accurate tracking for conversions, user interactions and marketing campaigns with confidence.
Mastering the strategic use of triggers and variables, enabling you to capture precise user behaviour data and customise tracking solutions for your specific business needs.
Implementing cross-domain tracking and data layer techniques, allowing you to measure user journeys across multiple platforms and create comprehensive analytics insights.
How to troubleshoot and optimise tag performance, ensuring your tracking implementations remain accurate and efficient whilst maintaining optimal website loading speeds.
Developing workflows for testing and publishing tag changes, so that you can deploy tracking updates safely and collaborate effectively with technical teams and stakeholders.
Creating comprehensive measurement strategies that bridge social media and email marketing efforts, helping you deliver integrated analytics that demonstrate full campaign ROI and attribution.
Delivery style
What to expect on the day
Sessions are structured around live demonstrations and guided practical work. Delegates can ask questions throughout, apply techniques immediately, and leave with real confidence in the tools.
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Q&A and troubleshooting with trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Tag Manager Introduction (GTM) course suitable for me?
This course is designed for people who are new to Google Tag Manager or have been using Tag Manager for a while but have never had formal training or who would like to learn best practice in Tag Manager. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Tag Manager Introduction (GTM) course?
Our Google Tag Manager Introduction (GTM) course is extremely interactive. You will be using Tag Manager throughout the day, working examples and good practice under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people might be in the class when I attend the Google Tag Manager Introduction (GTM) course?
For private classes in Google Tag Manager Introduction (GTM), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Tag Manager Introduction (GTM) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of a Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Tag Manager Introduction (GTM) course?
We offer ongoing support to our Google Tag Manager Introduction (GTM) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Tag Manager Introduction (GTM) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Tag Manager Introduction (GTM) course. Our certificates note our Authorised Training Centre status.
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.