Marketing, Writing and Social Media
Generative Engine Optimisation (GEO) - Optimising for AI Search
Learn how to optimise content for AI search engines and answer platforms, improving visibility and citation in ChatGPT, Copilot and Google AI results.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Upcoming dates
Thu 6 August 2026
Classroom
£445£695
Wed 14 October 2026
Classroom
£495
Wed 18 November 2026
Live Online
£495
Mon 8 February 2027
Classroom
£495
Tue 23 March 2027
Classroom
£495
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for marketing professionals, content creators and business owners with SEO knowledge who want to adapt their strategies for AI-powered search platforms like ChatGPT, Copilot and Google AI Overviews.
Prerequisites
You should be comfortable with the fundamentals of SEO, or have attended our SEO Introduction course.
What you'll learn
Understanding Generative Engine Optimisation, empowering professionals to prepare content that AI systems can interpret, summarise and trust consistently.
How to optimise website content for inclusion in AI-generated search results, ensuring brand visibility inside conversational and comparison-based responses.
Analysing AI-driven search behaviour, revealing how machine learning now shapes brand exposure, discovery and selection in new customer journeys.
Understanding how prompt variations influence AI recommendations, enabling marketers to refine brand narratives for stronger shortlisting and placement.
How to monitor branded search visibility within emerging AI ecosystems, tracking analytics and behavioural shifts that affect organic performance.
Building a GEO monitoring framework, helping teams assess performance across comparison platforms and trusted review domains with actionable insights.
How to strengthen cross-channel consistency, improving brand positioning through aligned content, tone and data accuracy across all major digital touchpoints.
Evaluating your organisation's GEO maturity level, demonstrating clear progress from invisible to recommended, directly enhancing marketing ROI and strategic confidence.
Course outline
What you’ll cover
What Is Generative Engine Optimisation (GEO)?
- How to ensure your website content is clearly understood by AI systems
- How to ensure content is consistently represented across trusted platforms
- Optimising for inclusion in AI-generated search results
- Getting content shortlisted in AI recommendations
- Optimising your website for positive positioning in comparisons
Why AI Search Optimisation Matters Now
- Comparing the traditional customer journey with the AI-driven search journey
- Search, Click, Compare, Decide vs. Ask AI, Read summary, Shortlist brands, Search brand directly
- Understanding how this shift directly impacts your business: organic search traffic, branded search volume, paid search performance, conversion rates and brand demand
- Responding strategically to the challenge
The Major Principles of GEO
- Understand how AI systems build AI-generated search answers
- Identify how your brand appears inside AI search tools
- Analysing how different prompts influence AI-generated recommendations
- Improving brand positioning across comparison and review platforms
- Monitoring AI search visibility over time
- Tracking changes in branded search behaviour
- Interpreting shifts in analytics linked to AI-driven research
- Building a practical GEO monitoring framework
How to Optimise for AI-Generated Search Results
- Ensuring consistent brand messaging across digital platforms
- Strengthening visibility on trusted comparison websites
- Improving review signals that influence AI recommendations
- Aligning SEO, content and paid search strategy
- Monitoring how generative AI describes your organisation
- Influencing AI-generated search results through clarity, consistency and authority.
Measuring AI Search Visibility
- This course introduces a practical framework including:
- Testing realistic customer questions inside AI tools
- Tracking brand mentions in AI-generated answers
- Monitoring branded search trends
- Identifying behavioural shifts in analytics
- Reviewing competitor visibility in AI search environments
The GEO Maturity Model
- Assessing your organisation's AI search maturity by current level
- Level 1 - Invisible in AI search
- Level 2 - Mentioned but inconsistent
- Level 3 - Regularly shortlisted
- Level 4 - Frequently recommended
Summary and Key Points
- Explaining AI search optimisation to senior stakeholders
- Identifying risks to your brand in AI-generated search results
- Improving your AI search visibility strategy
- Aligning SEO and paid search with AI-driven behaviour
- Creating a repeatable AI search monitoring routine
- Protecting and strengthening brand demand in an AI-first environment
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this GEO Introduction course suitable for me?
This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the GEO Introduction course?
Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the GEO Introduction course?
For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the GEO Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the GEO Introduction course?
We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my GEO Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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