Generative Engine Optimisation
Generative Engine Optimisation - Optimising for AI Search
Master GEO Fundamentals to learn how to optimise content for generative AI and Answer Engines, improving visibility, citation and credibility in AI-driven search and discovery.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Audience
Beginner to advanced
Tailored trainer support during class
No public dates scheduled.
We run this course as an in-house or private group booking. Call us to arrange dates.
020 8269 4260Invoice payment available · Prices subject to VAT
What you'll learn
Understanding Generative Engine Optimisation, empowering professionals to prepare content that AI systems can interpret, summarise and trust consistently.
How to optimise website content for inclusion in AI-generated search results, ensuring brand visibility inside conversational and comparison-based responses.
Analysing AI-driven search behaviour, revealing how machine learning now shapes brand exposure, discovery and selection in new customer journeys.
Understanding how prompt variations influence AI recommendations, enabling marketers to refine brand narratives for stronger shortlisting and placement.
How to monitor branded search visibility within emerging AI ecosystems, tracking analytics and behavioural shifts that affect organic performance.
Building a GEO monitoring framework, helping teams assess performance across comparison platforms and trusted review domains with actionable insights.
How to strengthen cross-channel consistency, improving brand positioning through aligned content, tone and data accuracy across all major digital touchpoints.
Evaluating your organisation's GEO maturity level, demonstrating clear progress from invisible to recommended, directly enhancing marketing ROI and strategic confidence.
Delivery style
What to expect on the day
Sessions are structured around live demonstrations and guided practical work. Delegates can ask questions throughout, apply techniques immediately, and leave with real confidence in the tools.
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Q&A and troubleshooting with trainer
- Follow-up support guidance
Frequently asked questions
Is this GEO Introduction course suitable for me?
This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the GEO Introduction course?
Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the GEO Introduction course?
For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the GEO Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the GEO Introduction course?
We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my GEO Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.