GA4 Introduction
Learn to set up tracking, read reports and measure campaign performance in Google Analytics 4. Suitable for marketers and content professionals.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Tue 11 August 2026
Classroom
£345£395
Wed 19 August 2026
Live Online
£375£395
Tue 8 September 2026
Classroom
£375£395
Wed 16 September 2026
Live Online
£395
Fri 6 November 2026
Live Online
£395
Thu 26 November 2026
Classroom
£395
Fri 4 December 2026
Live Online
£395
Tue 8 December 2026
Classroom
£395
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Who this course is for
This course is for marketers, content professionals and analysts with little or no experience of Google Analytics 4 who want to learn how to track website performance, measure campaign effectiveness and understand user behaviour.
Prerequisites
No prior experience needed.
What you'll learn
Understanding the GA4 data model and its key differences from Universal Analytics, enabling you to track and measure digital activity more effectively.
How to navigate the GA4 interface and dashboard, empowering you to access insights, reports and configuration tools with confidence.
Exploring core metrics and dimensions such as sessions, users, page views and events, helping you interpret website and app performance accurately.
How to generate and customise real-time, lifecycle and user reports, enabling you to monitor activity and identify opportunities for improvement.
Understanding how users engage with your content, helping you drill down into specific pages, actions and user journeys for deeper analysis.
How to use analysis techniques like comparisons, chart types and segmentation, allowing you to uncover trends and make data-driven decisions.
Exploring event tracking, custom events and cross-device measurement, enabling you to capture meaningful interactions and evaluate campaign effectiveness.
How to apply GA4 skills in your professional role, helping you optimise digital strategies, demonstrate ROI and deliver actionable insights for your organisation
Course outline
What you’ll cover
Introduction
- Logging into GA
- About accounts, properties and views (profiles)
- User roles and user settings
The GA4 data model
- Set up options in GA4
- Tracking a more holistic digital space in GA4
- The primary metrics in GA4
- GA4 vs Universal Analytics (gtag.js)
- What is an event?
- Primary events in GA4
- Custom/secondary events in GA4
- Cookies, GDPR and Google Analytics
- Users and cross device tracking
The interface
- The GA4 interface
- The date range controller
- The home screen and insights
- Reports
- Exploration and analysis
- Configuration
- Admininstration
Understanding the data
- Metrics vs Dimensions
- Page views, sessions, users, time and bounce rates
- How accurate is the key data
- Definition of 'not set', 'not provided' and 'other'
- Default vs. custom data gathering
Reporting in GA4
- Real-time reports
- Lifecycle reports
- User reports
- Custom reports
How users engage with your content
- Overview of URLs and content drill down
- Using page titles instead of URLs
- Finding specific pages or screens
- Other events and actions that users complete
Analysis techniques (Exploration)
- Using and creating comparisons
- Using different chart types and visualisations
- Working with secondary dimensions
- Using more advanced search filters
- Filtering and segmenting reports
- User and event flows (user journeys)
- Exporting, saving and sharing reports
- The GA4 library and report templates
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Analytics Introduction (GA4) course suitable for me?
This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Analytics Introduction (GA4) course?
Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
Should I attend the Google Analytics Introduction (GA4) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Analytics Introduction (GA4) course?
We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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