Google Analytics
GA4 Introduction
Master web analytics with Google Analytics (GA4). Learn from experts to understand tracking, enhance marketing insights and improve user behaviour across your brand content.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Audience
Beginner to advanced
Tailored trainer support during class
No public dates scheduled.
We run this course as an in-house or private group booking. Call us to arrange dates.
020 8269 4260Invoice payment available · Prices subject to VAT
What you'll learn
Understanding the GA4 data model and its key differences from Universal Analytics, enabling you to track and measure digital activity more effectively.
How to navigate the GA4 interface and dashboard, empowering you to access insights, reports and configuration tools with confidence.
Exploring core metrics and dimensions such as sessions, users, page views and events, helping you interpret website and app performance accurately.
How to generate and customise real-time, lifecycle and user reports, enabling you to monitor activity and identify opportunities for improvement.
Understanding how users engage with your content, helping you drill down into specific pages, actions and user journeys for deeper analysis.
How to use analysis techniques like comparisons, chart types and segmentation, allowing you to uncover trends and make data-driven decisions.
Exploring event tracking, custom events and cross-device measurement, enabling you to capture meaningful interactions and evaluate campaign effectiveness.
How to apply GA4 skills in your professional role, helping you optimise digital strategies, demonstrate ROI and deliver actionable insights for your organisation
Delivery style
What to expect on the day
Sessions are structured around live demonstrations and guided practical work. Delegates can ask questions throughout, apply techniques immediately, and leave with real confidence in the tools.
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Q&A and troubleshooting with trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Analytics Introduction (GA4) course suitable for me?
This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Analytics Introduction (GA4) course?
Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
Should I attend the Google Analytics Introduction (GA4) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Analytics Introduction (GA4) course?
We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.