Google Analytics
GA4 Advanced
Build custom event tracking, audience segments and cross-platform reports in GA4. For marketers already using Google Analytics 4.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Advanced level
Small groups, hands-on, expert-led
Upcoming dates
Tue 10 November 2026
Classroom
£395
Wed 11 November 2026
Live Online
£395
Wed 9 December 2026
Classroom
£395
Thu 10 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for digital marketers and analysts already using GA4 who want to master advanced features such as custom event tracking, audience segmentation and cross-platform reporting to deliver deeper insights and optimise campaign performance.
Prerequisites
You should be comfortable with GA4 fundamentals, including basic reporting and configuration, or have attended our GA4 Introduction course.
What you'll learn
Exploring the advanced tools of Google Analytics for improved brand design.
How to use Google Analytics to find new markets and trends, improving design and brand output.
Understanding how to integrate data and translate it to enhanced marketing leads.
How to effectively engage key metrics using modern software.
Exploring the key skills needed in a modern business market.
How to enhance revenue through better data collection techniques and more effective workflow management.
Understanding data and how this will benefit your designs, which improves client engagement and drives revenue.
Course outline
What you’ll cover
Budget management and the Content Network
- Where are Google ads displayed?
- My Client Centre (MCC)
- Enabling and disabling access
- Manager defined spend and budgets
- Content network advertising
- Controlling where on the content network
- Ad formats available
- Create a content network campaign
- Identifying placement sites
Copy writing for increased click-through rate
- Creating image and video ads
- Writing compelling ad copy
- Advanced techniques
- Using dynamic keyword insertion
- Keyword based landing pages
Keyword research, testing and using Google Analytics
- Detailed keyword research techniques
- A/B testing ad copy
- Planning your tests
- What to test
- Local Business ads
- Mobile ads
- Google Ads quality score
- Integrating Adwords with Google Analytics
- Understanding auto-tagging
The Adwords Editor
- Google Ads Editor
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Google Analytics Advanced (GA4) course suitable for me?
This course is designed for people who have experience in Google Analytics or have already attended one of our Google Analytics training courses or who would like to further their knowledge of best practice in the use of Google Analytics. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Analytics Advanced (GA4) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Advanced (GA4) course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Analytics Advanced (GA4) course?
Our Google Analytics Advanced (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Google Analytics Advanced (GA4) course?
For private classes in Google Analytics Advanced (GA4), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Analytics Advanced (GA4) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Analytics Advanced (GA4) course?
We offer ongoing support to our Google Analytics Advanced (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Just finished a bespoke course in Photoshop and AI. Learned an awful lot. My trainer was very knowledgeable and was very happy to answer lots of questions that I had throughout. Highly recommend.
Rachel P — June 2026
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course - the tutor was friendly and professional and happy to answer any questions and tailor the course.
Quadrotech — June 2026
The trainer was excellent. He kept the course interactive and engaging. The small sessions made it easy to get clarifications. The pleasant office is well situated, so easy to find and get to.
UNICEF — June 2026
Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.
Adobe — June 2026
The training was great, thank you. My trainer was very thorough with everything and I definitely left with new knowledge and skills. And thanks for sending the materials across.
Live Union — June 2026
Our trainer was great. Very knowledgeable and also flexible with adjusting to our very specific questions and scenarios. I learned loads and look forward to using my new Figma skills.
Adobe — June 2026
One of the better training sessions I've had in years. I highly recommend anyone who wants to learn more about Figma, but also any other Adobe Creative Cloud application, to take courses here.
Adobe — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
We found the course very useful and wished that we had more time. I was really impressed by our trainer's expertise in software that's being updated very frequently.
Baillie Gifford — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
Excellent training session with a knowledgeable instructor.
Gallagher — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Our trainer was very approachable and knowledgeable.
Bond Pearce — May 2026
Learnt so much - great training! Thank you
John R — May 2026
Probably the best course I have been on. Very thorough and entertaining.
Cancer Research UK — May 2026
10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!
Broadwick Studio — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.