AI
DALL-E Introduction
Learn to generate images with DALL-E. Master prompt writing, style control and practical workflows for design, prototyping and visual ideation.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Thu 23 July 2026
Classroom
£375£395
Tue 25 August 2026
Live Online
£375£395
Thu 24 September 2026
Classroom
£375£395
Fri 23 October 2026
Live Online
£395
Tue 24 November 2026
Classroom
£395
Wed 23 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for designers, marketers and content creators with no prior experience of AI image generation who want to use DALL-E to produce visual content for campaigns, prototyping or creative concepts.
Prerequisites
No prior experience needed.
What you'll learn
Exploring the DALL-E interface and text-to-image generation capabilities, enabling you to create original and imaginative visuals from text descriptions.
How to craft effective prompts to generate specific images, empowering you to bring your creative ideas to life.
Understanding the limitations and biases of AI-generated images, helping you use the technology responsibly.
How to iterate on your prompts to refine your images and achieve your desired results, enabling you to create unique artwork and designs.
Exploring the potential applications of DALL-E for content creation, marketing and design, helping you unlock new opportunities for innovation.
How to combine DALL-E with other creative tools and software, empowering you to enhance your workflow and expand your artistic capabilities.
Understanding ethical considerations for AI-generated images, helping you respect copyright and avoid misuse of the technology.
Course outline
What you’ll cover
Introduction
- Explaining what DALL-E is and how it works
- Describing the role of machine learning and deep learning in image generation
- Discussing typical applications and use cases for DALL-E
- Reviewing the ethical and copyright position of generated images
Getting Started with DALL-E
- Understanding the evolution of DALL-E models
- Using DALL-E directly, through Bing or ChatGPT integration
- Setting up an account and accessing DALL-E features
- Writing basic prompts and understanding the output
- Selecting between DALL-E and GPT-4o for image generation
Enhancing Prompt Writing
- Modifying attributes and details for each element
- Drawing multiple objects and managing spatial relationships
- Controlling relative positioning and stacking objects
- Visualising internal and external structures
- Applying prompt stacking and analogies for creative control
- Refining prompts iteratively for improved results
Fine Tuning and Style Control
- Applying descriptive adjectives for nuance
- Creating layered and compound descriptions
- Exploring a range of global art styles and visual genres
- Requesting detailed backgrounds, settings and angles
- Generating accurate text, faces and hands in imagery
Inferring Context and Advanced Capabilities
- Swapping styles, locations and perspectives
- Using zero-shot reasoning and limited input for inference
- Recreating geographic knowledge and landmarks
- Anticipating changes in time, season or environment
- Implementing iterative feedback with ChatGPT integration
Limitations and Challenges
- Recognising the limitations and common pitfalls of DALL-E
- Managing challenges in training and responsible AI use
- Exploring multi-tier safety systems and provenance checks
- Understanding future directions and feature roadmap
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this DALL-E Introduction course suitable for me?
This course is designed for anyone interested in exploring the creative potential of AI-driven image generation. Whether you are a designer, marketer or content creator, the course provides practical skills to craft effective prompts, generate visuals and refine outputs using DALL-E.
Will I receive a certificate upon completion of my DALL-E Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our DALL-E Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the DALL-E Introduction course?
Our DALL-E Introduction course is extremely interactive. You will be using DALL-E throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the DALL-E Introduction course?
For private classes in DALL-E Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the DALL-E Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the DALL-E Introduction course?
We offer ongoing support to our DALL-E Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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