AI
AI Video Generation using Sora
Generate video from text prompts using Sora. Build motion-aware prompts and refine AI outputs for marketing and creative projects.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
All levels
Small groups, hands-on, expert-led
Private / bespoke course
Select a date that suits you or your team.
Content fully customised. We'll quote based on group size, location, and any bespoke material you'd like covered.
Book as team training Reserve a date for me 020 8269 4260Invoice payment available · Prices subject to VAT
Who this course is for
This course is for digital marketers, creative professionals and content creators who want to generate high-quality video content from text descriptions using Sora. Delegates should have basic familiarity with AI tools and are looking to accelerate video production for campaigns, social media and storytelling projects.
Prerequisites
You should be comfortable with basic AI concepts and have some familiarity with generative AI tools, or have attended our AI Fundamentals course.
What you'll learn
Understanding AI video generation fundamentals, enabling you to distinguish Sora's capabilities from traditional editing animation and motion graphics workflows.
How to structure clear video prompts, helping you translate creative ideas into motion-aware instructions that generate usable professional outputs.
Analysing how Sora interprets prompts, improving prediction of motion framing and realism before generating time-consuming video variations.
How to specify camera behaviour and visual tone, allowing you to create cinematic movement such as tracking shots or controlled static scenes.
Applying iterative prompt refinement, increasing productivity by reducing trial and error when developing concept videos for marketing or storyboards.
Understanding realism limits and ethical considerations, helping you make confident decisions about appropriate professional use and client-facing projects.
How to integrate AI video generation into workflows, enabling faster concept development and smoother hand-off to editing tools for delivery.
Course outline
What you’ll cover
AI Video Generation Fundamentals and Creative Context
- Understanding what AI video generation is and how it differs from traditional editing animation and motion graphics
- Exploring how Sora generates video from text prompts, including motion continuity, timing and visual coherence
- Recognising strengths, limitations and appropriate expectations for first-time users
- Reviewing real-world examples of AI-generated video used in marketing social content and concept development
Understanding How Sora Interprets Video Prompts
- Analysing how prompts are parsed into subject, action, environment, camera movement and style
- Separating subject, description, motion, instruction and visual style for clearer results
- Understanding how duration, framing, perspective and realism affect generated output
- Reviewing example prompts and predicting likely outcomes before generation
Crafting Clear Video Prompt Structures
- Writing structured prompts that define subject behaviour environment and action progression
- Using descriptive language to control motion speed camera angle and scene dynamics
- Applying positive specification rather than negative exclusions for better consistency
- Practising prompt refinement from simple ideas into production-ready video descriptions
Specifying Motion Style Camera Behaviour and Visual Tone
- Defining camera movement such as pans, tracking, shots and static framing
- Specifying motion behaviour including walking, flowing, rotating and environmental movement
- Describing cinematic style, lighting, mood and visual texture
- Converting abstract creative ideas into precise motion-aware prompts
Generating Variations and Improving Outputs Iteratively
- Creating multiple variations from a single concept to explore creative directions
- Comparing outputs to evaluate motion realism, framing consistency and visual clarity
- Refining prompts based on observed results rather than trial and error
- Applying iteration techniques to improve quality while maintaining creative intent
Managing Realism Limitations and Ethical Considerations
- Understanding where AI video generation currently struggles with physics, faces and continuity
- Recognising appropriate professional use cases versus high-risk scenarios
- Discussing copyright originality and responsible use of generative video
- Reviewing current industry guidance and emerging standards
Integrating Sora into Professional Content Workflows
- Mapping AI video generation to real-world use cases such as concept visuals, storyboards and social media clips
- Combining AI-generated video with traditional editing tools and workflows
- Planning hand-off and refinement using video editing software
- Workshop exercise generating a short video concept aligned to a professional brief
Next Steps Developing Confidence with AI Video Generation
- Reviewing practical techniques for continued skill development after the course
- Identifying reliable sources for updates, new features and best practices
- Building confidence in applying Sora responsibly within professional projects
- Open discussion review and wrap-up
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this AI Video Generation using Sora course suitable for me?
This course is designed for people who are new to AI video generation and prompt engineering or have been doing so for a while but have never had formal training or who would like to learn best practice in AI video generation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI Video Generation using Sora course?
Our AI Video Generation using Sora course is extremely interactive. You will be using video-oriented prompt engineering techniques to generate AI videos throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI Video Generation using Sora course?
For private classes in AI Video Generation using Sora, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI Video Generation using Sora course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI Video Generation using Sora course?
We offer ongoing support to our AI Video Generation using Sora course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI Video Generation using Sora course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI Video Generation using Sora course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
Need a bespoke course or group booking?
We train teams at their offices across London and the UK. Call us or email to discuss.