AI
AI Image Generation Introduction
Build practical prompt-writing skills to generate usable images with AI tools. Covers composition, style and creative workflow.
Format
Live instructor-led
Hands-on, question-led sessions
Location
London NW10 or online
9 Station Terrace, NW10 5RT
Level
Introduction level
Small groups, hands-on, expert-led
Upcoming dates
Thu 23 July 2026
Classroom
£375£395
Thu 27 August 2026
Live Online
£375£395
Mon 28 September 2026
Classroom
£375£395
Mon 26 October 2026
Live Online
£395
Thu 26 November 2026
Classroom
£395
Tue 29 December 2026
Live Online
£395
Booking for a team? Want a different date?
Get team trainingInvoice payment available · Prices subject to VAT
Who this course is for
This course is for designers, marketers and visual content creators who are new to AI image generation and want to develop practical prompt-writing skills to produce high-quality imagery for campaigns, concept development and professional projects.
Prerequisites
No prior experience needed.
What you'll learn
How to write clear subject descriptions in ChatGPT for DALL-E, Firefly or similar tools, enabling you to generate images with predictable focus and intent.
Understanding composition and lighting in generative work, helping you to produce visually credible professional assets.
Mastering prompt variants and editing-ready outputs, empowering you to deliver faster and better versions to retouch or review.
Knowing the strengths and limitations of DALL-E, Firefly or similar tools, enabling you to write prompts for each creative or production situation.
Mapping prompt types to marketing, social and UX-design workflows, helping you make your job easier and your output more relevant.
Refining prompts through iterative testing and feedback, empowering you to improve accuracy and reduce wasted iterations in your workflow.
How to integrate prompt generation, retouch and hand-off into professional workflows, helping teams deliver creative campaigns rather than one-off visuals.
Course outline
What you’ll cover
Introduction to image-generation prompt engineering
- Understanding how AI imaging tools interpret text: subject, style, composition, lighting
- How image generation is integrated into ChatGPT
- Why prompt engineering is essential: separating subject description, composition/material control and hand-off readiness
- Evaluating examples of raw prompts and predicting how image creation AI tools will interpret them
Crafting precise subject and scene description
- Use of visual-art terminology to enhance clarity (for example "low-angle view", "warm rim-light", "minimal flat-design")
- Positive specification rather than negative exclusion
- Practice: refining basic prompts into detailed scene descriptions
Composition, lighting and material specification
- Why composition, depth and balance still matter in generative images; model does not invent design theory
- How to specify lighting direction, texture quality, material surfaces and depth of field
- Exercise: convert a raw prompt into a production-ready prompt with composition and material constraints
Variant generation and editing-ready outputs
- Prompt design that anticipates downstream editing or hand-off (e.g. layers in Photoshop)
- Strategies for generating multiple variants and selecting best-fit outputs
- Crafting a prompt that yields distinct variants suitable for A/B testing or retouching
Image creation behaviours
- Understanding a tool's strengths and limitations: text in image, heavy subject lists, complex interactions
- How to ask for images "in the style of", including model behaviour and style references
- Comparing the output of two different prompt styles in different image generation tools and analysing the differences
Mapping use-cases and integrating workflow
- Matching prompt patterns to professional scenarios: marketing hero visuals, concept art, social media imagery
- Workflow integration: from prompt to generation, to retouch, to hand-off, to delivery
- Workshop a real-world scenario, draft prompt, generate image, review and refine
Advanced prompt iteration, review and next steps
- Iterative improvement: refining prompts based on output evaluation; stacking constraints; role-play prompting ("act as a …")
- Review of three "poor prompt to good prompt" case studies
- How to continue improving your prompt-engineering competence after the course
- QandA and wrap-up
Included
- Live expert-led instruction
- Practical exercises and workflow examples
- Live Q and A and troubleshooting with the trainer
- Follow-up support guidance
Frequently asked questions
Is this Prompt Engineering for AI Image Generation course suitable for me?
This course is designed for people who are new to prompt engineering for AI image generation or have been writing prompts for AI image generation for a while but have never had formal training or who would like to learn best practice in the art. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Prompt Engineering for AI Image Generation course?
Our Prompt Engineering for AI Image Generation course is extremely interactive. You will be learning about prompt-writing for AI image generation throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the Prompt Engineering for AI Image Generation course?
For private classes in Prompt Engineering for AI Image Generation, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Prompt Engineering for AI Image Generation course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Prompt Engineering for AI Image Generation course?
We offer ongoing support to our Prompt Engineering for AI Image Generation course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Prompt Engineering for AI Image Generation course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Prompt Engineering for AI Image Generation course. Our certificates note our Authorised Training Centre status.
Reviews
Gorgeous premises and lovely, knowledgeable team. I really enjoyed my course (Adobe Firefly) - the tutor was friendly and professional and happy to answer any questions and tailor the course (I was the only student so had my own private session). The class room and the whole building is really well done, modern, clean and professional space that reflects the overall approach. They have fast and modern machines available to use or you can use your own devices. Highly recommended.
Quadrotech — June 2026
Fantastic and super valuable training! Fantastic and super valuable training! Tony shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples Tony provided.
Adobe — June 2026
The trainer, Lee, was excellent. He rattled through the key elements of Premiere Pro while keeping the course interactive and engaging. The small sessions made it easy to get 1:1 support or clarifications. The pleasant and well equipped office is well situated in Kensal Rise, so easy to find and get to. I learnt a alot - and now feel up to date with latest Premiere Pro options and AI integrations.
UNICEF — June 2026
Hi Brook, Sorry for the delay - I was on AL yesterday! The training was great, thank you. Tony was very thorough with everything and I definitely left with some new knowledge and skills. I'll leave a review later today. Thanks for sending the materials across. Have a lovely rest of your day!
Live Union — June 2026
I wish all training courses were run this well!
RPS Design — June 2026
The Design and Development areas of Clarks shoes has been using Transmedia as a training partner for eight years now, mainly in the 'creative' Adobe applications - Photoshop, Illustrator, InDesign and Premiere. In that time we have built an excellent working relationship with the management and admin teams and several of their core trainers. This has had a major influence in raising the skill levels and quality of our artwork across our design teams- recently extending across the Atlantic, delivering training to our US based designers. Staying with Transmedia has given us continuity and enabled the trainers to really come to understand what Clarks require and thus able to deliver real value for money. The staff are always friendly and a pleasure to deal with - whilst being efficient and professional throughout. Nothing is ever too much trouble. I really can't recommend Transmedia highly enough.
Clarks International — June 2026
The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.
Hannah Griffiths — June 2026
First class - The trainer was extremely knowledgeable and answered all our questions.
MOD — June 2026
The course itself was really informative and trainer was excellent. Poor communication and organisation between transmedia and QA meant my course was cancelled twice. I hope you improve this relationship. To be honest I would prefer to book direct through you next time, avoiding QA.
Deborah M — June 2026
The session on the 25th was brilliant, thank you. The SE's found it very useful and loved Tony's tips and tricks to help us update our prototypes quickly.
Salesforce — May 2026
I thought the course and the location were perfect
MOD — May 2026
Wonderful trainer Lisa - fun, friendly, informative and comprehensive course! Thank you very much indeed.
Structural Soils Ltd — May 2026
I have taken part in several Transmedia courses and will likely take part in a few more. From start booking to training Transmedia are brilliant to work with. Happy to answer all questions ahead of booking to help make sure you're on the right course (thank you Jo). The training itself is very thorough and the instructor, (Lee in my case) was happy to stop and go through any parts that were a struggle during the course.
Reach plc — May 2026
Very much appreciated and enjoyed the introductory course. It was very in-depth and Tony did a fantastic job of covering each individual section of Figma in great detail; no stone was left unturned. Tony is clearly passionate about what he does, which made the course that much more enjoyable and valuable. Looking forward to the advanced course next month - eager to continue learning more from him.
Wren Kitchens — May 2026
Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.
NVIDIA — May 2026
I really enjoyed my course. Tony is a really good trainer and tailored the day according to my level and needs.
Delegate — May 2026
Great tutor well worth the money will definitely keeping in contact and very recommended
Workplace Options — May 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP — May 2026
Great course! Instructor went at a good pace and broke down complex functions into simple steps.
Adam W — May 2026
Very helpful, informative training. Relaxed atmosphere and felt very comfortable asking questions.
The White Company — May 2026
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